360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Nov 20, 2014 By Drew Beechler

How Philips Embeds the Customer Decision Journey Throughout their Company

At Dreamforce 2014 Blake Cahill, head of global digital marketing at Phillips, shared his experience and perspective on the evolving customer decision journey from a linear funnel to a dynamic loop. Back in 2011 Philips officially adopted a "Customer Decision Journey" model. They have... Read More

Marketing, Customer Journeys, Customer Story

Nov 19, 2014 By Gina Mueller

Kimpton Hotels: Bring the Customer Journey to Life with Marketing Cloud

Last week, Matthew Hutchison, Senior Director, Product Marketing for Salesforce Marketing Cloud, and Jim Eup, Principal Product Marketing Manager Salesforce Marketing Cloud, kicked off the first webinar of the Marketing Cloud Webinar Series with "Journey Builder for Apps: Bring the Customer... Read More

Marketing, Customer Journeys, Mobile Marketing

Nov 14, 2014 By Heike Young

How Julep Is Disrupting the Beauty Industry-And What Marketers Can Learn From It

At FastCompany's Innovation Uncensored event in San Francisco, Jane Park (Founder and CEO of Julep) spoke about how Julep is creating a new customer experience around beauty products. Specifically, she discussed Julep's customer-centric approach to product development and how they let customers... Read More

Marketing, Customer Journeys, B2B Marketing

Oct 08, 2014 By Lauren Esposito

The Business Case for Data-Driven Automation

SurfStitch, the winner of the 2014 ORIAS Best Pure-Play Award and Australia's number one surf and apparel retailer, spoke at Connections 2014 about the early wins they have seen from using customer, product, and purchase history data in their email marketing strategy. In an industry where email... Read More

Marketing, Customer Journeys, Data Management

Oct 06, 2014 By Scott McCorkle

The Salesforce Marketing Cloud

The last few weeks have been incredible for the ExactTarget Marketing Cloud, our customers, and partners. I want to personally thank the thousands of you who attended Connections last month to share your stories and learn from our growing community. There has never been a more exciting time to be... Read More

Marketing, Customer Journeys, Customer Story

Oct 06, 2014 By Jonathan Whitney

Journey Builder and the Connections 2014 Mobile App

This year at Connections 2014 we announced Journey Builder for Apps, our revolutionary new product that provides everything you need to connect your apps, products, and spaces to customer journeys. We were able to show off this exciting new technology in the conference's mobile app in order to run... Read More

Marketing, Customer Journeys, Mobile Marketing

Sep 30, 2014 By Marta Lawrence

Learn to Persuade Your Customers with Powerful Communication

"We are all storytellers," proclaimed Patti Sanchez, senior vice president at Duarte Inc. as she opened her session on persuasive communication at Connections 2014. Great storytellers motivate an audience to react-to take action and feel invested in the outcome. This type of persuasive... Read More

Marketing, Customer Journeys, Best Practices

Sep 26, 2014 By Drew Beechler

Making Mobile Moments Matter in Your Customer Journeys

The customer journey is comprised of a thousand moments. Jeff Rohrs, Vice President of Marketing Insights at the ExactTarget Marketing Cloud, presented on this idea of making the most out of mobile moments along the customer journey in one of Connections 2014's breakout sessions. Moments... Read More

Marketing, Customer Journeys, Events

Sep 24, 2014 By Drew Beechler

Live Nation: Extracting More Value Out of the Concert Experience

Jared Smith, President of Ticketmaster North America joined Marc Benioff on main stage yesterday and told how Live Nation and Ticketmaster had more trending data, purchase data, and live entertainment data than anyone else in the world, but they were doing very little with it. They decided they... Read More

Marketing, Customer Journeys, Marketing Personalization

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How Philips Embeds the Customer Decision Journey Throughout their Company

Kimpton Hotels: Bring the Customer Journey to Life with Marketing Cloud

How Julep Is Disrupting the Beauty Industry-And What Marketers Can Learn From It

The Business Case for Data-Driven Automation

The Salesforce Marketing Cloud

Journey Builder and the Connections 2014 Mobile App

Learn to Persuade Your Customers with Powerful Communication

Making Mobile Moments Matter in Your Customer Journeys

Live Nation: Extracting More Value Out of the Concert Experience

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First