360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Dec 22, 2015 By Ben Jaderstrom

Measuring Ad Value Beyond the App Install

OK, you got the app install, but what’s next? This is the question that successful businesses need to ask as mobile continues to grow in popularity across almost every industry from e-commerce to gaming to financial services. Sophisticated advertisers who spend millions of dollars in paid media for... Read More

Advertising, Marketing, Marketing Cloud, Mobile

Dec 18, 2015 By Kyle Graden

Reach Smartphone Users With Shorter Videos

Smartphones have expanded the channels that marketers and advertisers can use to reach and engage their customer and prospects. This week’s #AdvertisingInsights focuses on mobile devices, specifically highlighting: digital video ad share by content length and device in the U.S., Twitter for driving... Read More

Advertising, Marketing, Marketing Cloud, Mobile

Dec 15, 2015 By Hilary Givens

Tips for Creating Video Ad Content that’s Worth Watching

If there’s one trend advertisers and brands should not ignore, it’s digital video advertising. According to Inc., after watching branded video content, a consumer is 85% more likely to purchase a product or service. In addition, they found that posts including a video acquire 3x more clicks than... Read More

Advertising, Marketing

Dec 14, 2015 By Zachary Reiss-Davis

High U.K. Advertiser Demand for Facebook Ads on Black Friday, Cyber Monday

For years in the United States, Black Friday -- the day after American Thanksgiving -- has marked the official start of deep discounts and the Christmas shopping period. Five years ago, it didn’t exist in the United Kingdom, but this year, Visa Europe predicted expected “as much as £2B spent in... Read More

Advertising, Marketing, Marketing Cloud, Retail, Social, Social Media

Dec 08, 2015 By Emily Cappella

Focus on Your Creative Strategy for Your Ads First

Often times when I’m working with customers to develop their advertising strategy, I find they think about creative strategy last and when there is no time left to create something that is meaningful to the consumer. Marketing automation is more prevalent than ever before, but as we automate more,... Read More

Advertising, Marketing, Marketing Cloud, Social

Dec 07, 2015 By Hilary Givens

Retail Looks to Mobile and Video, Particularly This Holiday Season Through January

Retail advertising takes the lead in digital ad spend, ramping up mobile and video ads in particular. Twitter an important part of the success the retail industry is seeing in the digital purchase lifecycle. While the holiday season is as a crucial period for mobile advertising, recent data shows... Read More

Advertising, Marketing, Marketing Cloud, Social, Retail

Dec 03, 2015 By Scott McCorkle

Black Friday & Cyber Monday: Salesforce Marketing Cloud Powers Record Number of Interactions

Retailers are kicking off the holiday season earlier and earlier each year, however Black Friday and Cyber Monday remain key focal points of the holiday marketing season. Brands that succeed this time of year need to connect with customers on their unique shopping journey, providing the right offer... Read More

Marketing, Marketing Cloud, Featured, Retail, Advertising

Dec 03, 2015 By Zachary Reiss-Davis

High Advertiser Demand for Facebook Ads on Black Friday, Cyber Monday

Black Friday marks the official start of deep discounts and the holiday shopping period for U.S. consumers. A retail analyst predicted last week that “between Thanksgiving and Cyber Monday, $80 billion will be spent online as well as in stores”, and according to eMarketer, in 2014 Cyber Monday “was... Read More

Advertising, Marketing, Marketing Cloud, Retail, Social, Social Media

Nov 30, 2015 By Hilary Givens

Travel Advertising Flies into a Mobile Future with Millennials

The travel industry has increased spend significantly, especially on mobile, in the digital advertising industry since 2014. Travel advertisers have discovered the value in using platforms like Instagram and Facebook to reach today’s hyper-connected travelers. Millennials are the most valuable... Read More

Advertising, Marketing, Marketing Cloud, Social

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Measuring Ad Value Beyond the App Install

Reach Smartphone Users With Shorter Videos

Tips for Creating Video Ad Content that’s Worth Watching

High U.K. Advertiser Demand for Facebook Ads on Black Friday, Cyber Monday

Focus on Your Creative Strategy for Your Ads First

Retail Looks to Mobile and Video, Particularly This Holiday Season Through January

Black Friday & Cyber Monday: Salesforce Marketing Cloud Powers Record Number of Interactions

High Advertiser Demand for Facebook Ads on Black Friday, Cyber Monday

Travel Advertising Flies into a Mobile Future with Millennials

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First