360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Nov 27, 2015 By Zachary Reiss-Davis

Coordinate TV and Twitter Ad Campaigns for Better Results

The modern experience of watching a television screen is intrinsically tied to using a second screen as well -- the screen of a smartphone. In fact, 84% of smartphone and tablet users say they use their devices while watching TV, and over one million people in the United States turn to Twitter as... Read More

Advertising, Marketing, Marketing Cloud, Social Media

Nov 25, 2015 By Zachary Reiss-Davis

Salesforce Launches Latest Advertising Index Report — Includes Video View and Mobile App Ads Analysis

Salesforce has aggregated and analyzed all the advertising spend through our advertising platform (Social.com) from April 2015 to June 2015. In this post, we provide key highlights of the analysis; a deeper dive into the data, including performance metrics by country and industry, are in our full... Read More

Advertising, Marketing, Marketing Cloud, Social Media

Nov 24, 2015 By Kyle Graden

Smart Advertising Segments by Geography, Demographic, and Time of Year

Regardless of where your office is located or how much experience you have in the advertising industry, modern advertising technology allows you to reach your connected customers wherever and whenever and stay within your budget. This week’s #AdvertisingInsights examines trends in ad expenditure... Read More

Advertising, Marketing, Marketing Cloud

Nov 21, 2015 By Marc Judlin

How Gaming Advertisers Get Users Excited About New Christmas Devices

Lights are up in the high streets, trees are being draped with tinsel in shopping malls, and determined parents are limbering up to out-muscle rivals and grab the latest electronic gadgets on the shelves. These days, that means smartphones, tablets, and other connected devices. With Christmas fast... Read More

Advertising, Marketing, Marketing Cloud, Social Media

Nov 20, 2015 By Zachary Reiss-Davis

So How Do Facebook Custom Audiences Work, Anyhow?

Bring the power of your CRM to your advertising Advertising based on your own first-party customer data (or CRM data) and how your customers already engage with your brands is one of the most powerful ways to advertise today. Facebook Custom Audiences is one of the most powerful ways to leverage... Read More

Marketing, Marketing Cloud, Social, Social Media, Advertising

Nov 19, 2015 By Hilary Givens

Why Email Marketers are Loving Instagram

Instagram has gained an additional 100 million monthly users in just 9 months, to reach 400 million. But the benefits of Instagram advertising no longer apply to only ads within the platform. Instead, email marketers are seeing the positive effects of employing social advertising platform creative... Read More

Marketing, Marketing Cloud, Social, Advertising

Nov 13, 2015 By Emma Richards

How to Take Advantage of Twitter’s Direct Response Offerings

Twitter’s emergence in the direct response market over the past few years has not gone unnoticed. In 2014, it had a push towards objective-based campaigns and performance-based bidding and unveiled its mobile app promotion tools. This year, Twitter has both refined these offerings and increased... Read More

Marketing, Marketing Cloud, Advertising, Social

Nov 12, 2015 By Kyle Graden

Facebook is the Mobile App Advertising Paradise

Supercharge your mobile advertising by leveraging Facebook’s massive mobile user base of monthly active users and being mindful about when to run app re-engagement campaigns. We also share shopping habits among France’s digital buyers in this week’s roundup of #AdvertisingInsights. Last week... Read More

Marketing, Marketing Cloud, Social, Social Media, Advertising

Nov 11, 2015 By Hilary Givens

The Complete Guide to Advertising on Instagram

Instagram has stolen the advertising spotlight within only its first few months in the market. The platform has more than 400 million monthly active users, 75 percent of which are outside the United States, and the average millennial user comes back seven times per day. Advertisers now have the... Read More

Advertising, Marketing, Marketing Cloud, Social Media

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Coordinate TV and Twitter Ad Campaigns for Better Results

Salesforce Launches Latest Advertising Index Report — Includes Video View and Mobile App Ads Analysis

Smart Advertising Segments by Geography, Demographic, and Time of Year

How Gaming Advertisers Get Users Excited About New Christmas Devices

So How Do Facebook Custom Audiences Work, Anyhow?

Why Email Marketers are Loving Instagram

How to Take Advantage of Twitter’s Direct Response Offerings

Facebook is the Mobile App Advertising Paradise

The Complete Guide to Advertising on Instagram

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First