Vinod Kumar

Vinod Kumar is Head of Analytics and Intelligence at Salesforce Commerce Cloud. In this role, he leads a team of data geeks to identify growth opportunities for customers by leveraging analytical tools and techniques. He led the creation of our Industry Benchmarking platform, which is the primary technology enabling us to deliver the quarterly Shopping Index, and Industry Benchmarks for our customers. Vinod has been with the company since 2010 in a variety of roles including Commerce Strategy and Product Management. He is passionate about Conscious Commerce, or the way in which retailers use commerce and work with their customers to support charitable endeavors.

Jun 05, 2018 By Vinod Kumar

Digital Commerce Benchmarks: Product Views Per Visit

Benchmark comparisons based on industry averages are an important indicator of the health of a brand’s business. Knowing how you stack up against your peers can inform business decisions that help you compete more effectively. But there’s a downside: “average” metrics sometimes over-simplify the health of the system they represent.... Read More

Commerce, Retail Insights

Jul 11, 2018 By Vinod Kumar

Digital Commerce Benchmarks: Add-to-Cart Rate

The add-to-cart rate measures the percentage of sessions where a shopping basket was created; it is a strong signal (but not the final signal) of buying intent. For the purposes of benchmarking performance for global brands, we analyzed add-to-cart data for about 2,000 sites over a 4-year period, and we uncovered some interesting trends.... Read More

Commerce, Ecommerce, Shopper Experience