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Vinod Kumar
Vinod Kumar is Head of Analytics and Intelligence at Salesforce Commerce Cloud. In this role, he leads a team of data geeks to identify growth opportunities for customers by leveraging analytical tools and techniques. He led the creation of our Industry Benchmarking platform, which is the primary technology enabling us to deliver the quarterly Shopping Index, and Industry Benchmarks for our customers. Vinod has been with the company since 2010 in a variety of roles including Commerce Strategy and Product Management. He is passionate about Conscious Commerce, or the way in which retailers use commerce and work with their customers to support charitable endeavors.
We all have our online shopping battle scars. Who hasn’t searched for one product only to be served up a slew of only tangentially-related products, or been driven straight to checkout without the opportunity to view your cart?
The path to purchase is a series of stops and starts, or...
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Chances are, if you ask any management-level person in any type of business, anywhere in the world, “what is your top priority?” they would answer with one word — growth.
That may sound glaringly obvious. After all, if you’re not growing, you’re stagnating. And you can only stagnate so long...
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When you’re in the business of selling seeds, few things are more important than the quality of growth. For Johnny’s Selected Seeds, a purveyor of produce and flower seeds, tools, and supplies, it’s a top priority.
Founder Rob Johnston has said, “If we sell someone seed that doesn’t germinate well,...
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