Modern consumers are more informed, more connected, and more influenced by social networks and peers than ever before. And thanks to this new era of digitalization, patients are now playing a significant role in their own healthcare decisions, treatments, and outcomes (not to mention the onslaught of self-diagnosis). Pair this connected landscape with consumers’ rising expectations, and we’re left with companies of all shapes and sizes feeling pressure to shift towards more precise, personalized customer experiences. So what does this new and unprecedented dynamic really mean for pharmaceutical, medical device, and other life sciences conglomerates? In a nutshell: the better the patient experience is, the more successful your business will be.   

It’s interesting to note that although today’s population is more involved with their personal healthcare, there is still a wide knowledge gap regarding services they can utilize. In a study of 10,000 patients, Accenture discovered that less than one out of five knew about the patient services available to them. The report also stated that of the patients who were aware of the services, 79% found them extremely helpful. 

Herein lies a significant opportunity for life science organizations to bridge the awareness gap and provide exceptional value to their customer base. In order to do this, it’ll take engaging and collaborating more closely with patients and developing personalized support plans through all phases of their care journey. So what’s the hesitation? Well, obviously transforming an entire business model is no small task and many company leaders don’t know where to start or what technology to invest in.

As the world’s #1 CRM platform, helping life sciences companies address these very issues is what Salesforce is all about. In fact, we developed Salesforce Health Cloud with this in mind, offering a multitude of customer-centric features that have one end goal: to deepen patient relationships. Care teams can leverage Health Cloud to get a complete view of each patient, manage populations intelligently, and connect with them on any device.

Companies are looking to make their patient services more accessible to a larger population. As a complete patient relationship management system, Health Cloud allows life science companies to personalize patient service programs. Health Cloud can be tailored to address the specific needs of your patient services program with features such as the historical health timeline, personalized care plans, and private, secure communication with patients and providers.

I speak for the entire healthcare and life sciences team here at Salesforce in saying we’re truly excited about empowering life sciences companies to reimagine patient services and engage customers across all devices and channels. In addition, Health Cloud makes it easy to gather insights into the patient journey so experiences can be seamlessly updated as needed — keeping customers happy and businesses ahead of the competition. Take a look at this video to see for yourself.