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Matt Wesson
I'm Content Marketing Manager at Salesforce.com where I write, design, and code engaging content with one of the most talented teams in the industry. Previously, with Pardot and ExactTarget, I have spent much of my professional career focused on creating content for marketing and sales teams. I'm passionate about the way high quality content can change how companies interact with their customers and generate new business.
Talent for inside sales is a rare thing.
Inside sales is a proving ground for reps to test their sales mettle. It takes a special type of personality, and an intense type of drive, to take on one of the most intimidating tasks in business -- the cold-call -- and turn it into pipeline for the...
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Leading a team and doing it well is a tall order, and even taller when it comes to sales.
You've probably seen it before. In a discipline that has long prized top performers, the best individuals often get tapped for management roles and are at a loss of how to manage effectively.
It's...
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After last year's massive social media win by Oreo, all eyes were on this year's big game to see which brands would have a break out social media performance.
While the real-time marketing magic of last year's game was missing, several brands used a well executed strategy to make a...
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Companies rise and fall with the success of their sales teams.
In almost every industry, there are very few exceptions to this rule. You need a creative marketing team, a phenomenal support staff, and innovative product development, but at the end of the day, a great sales team is what...
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Sales can be a grind.
When the going is good, there is no profession in the world that can match the adrenaline and the emotional (and financial) payoff of sales. But as any seasoned sales person knows, the going is not going to be good all the time, and powering through those low points...
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Thank goodness the days have passed when office motivational posters consisted of bold words like "Teamwork" under generic lifestyle photography of a rowing crew. Was anyone actually inspired by those? I struggle to picture Jack Dorsey or Larry Page (really any of today's major...
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Sales careers thrive for those that are constantly focused on improvement. From implementing new strategies to learning new skills, there is always a tremendous opportunity to continually evolve and grow your sales professional advice. That makes this time of year a great time to list professional...
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There is something inate in all great salespeople that prevents them from ever being satisfied. Great salespeople push endlessly to break records, learn new skills, close new deals, and conquer new challenges.
It is this same drive that makes sales tips, quotes, and strategies so appealing to...
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Michael Jordan had Phil Jackson. Alex Rodriguez had Cal Ripkin. Heck, even Harry Potter had Dumbledore. No matter how big the name or high profile the person, there is a mentor behind the scenes that helped them achieve their success.
Having access to the insight and knowledge of veterans and...
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![[VIDEO] 10 Tips for Hiring a Rockstar Sales Team](http://www.salesforce.com/content/dam/blogs/legacy/2014/01/6a00e54ee3905b883301a3fc464bfb970.jpg)
![Get Psyched! 10 Tips for Motivating a Sales Team [INFOGRAPHIC]](http://www.salesforce.com/content/dam/blogs/legacy/2014/01/6a017d428022fc970c01a3fc338786970.jpg)
