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Laura Fagan
Laura Fagan is a seasoned journalist, broadcaster, writer, and editor, with more than 13 years in the industry. Highlights include five years with "ESPN the Magazine," working for the Detroit Lions as a feature reporter, covering red carpets in New York City, and time as a television weather forecaster and morning show co-anchor. As a San Francisco-based brand journalist for salesforce.com, Laura writes about the many ways social, mobile, and cloud technologies are changing how companies do business and connect to their customers. She continues to be an information hound, as well as a rabid Ohio State and San Francisco Giants fan.
Mobile Internet traffic has grown from 1% in 2009 to 15% in 2013. To put it simply, people are increasingly choosing to surf the web, not with a laptop or desktop, but via their smartphones or tablets, or both. If current trends continue, mobile use in the United States and beyond will only...
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Comcast Business was ready to use a mobile application to change the way they were connecting employees and customers. Together with Salesforce Platinum Partner Acumen Solutions, Comcast Business built the iPad app SMB 360, using Salesforce Platform. Released in November 2012, SMB 360 allows...
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Mobile apps built on the Salesforce Platform allow for companies to connect employees, customers and products like never before. And including reusable components in the software development kit (SDK) makes it possible to leverage the initial mobile development efforts into other apps as...
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Comcast Business’s mobile application, SMB 360, has been a game changer for the company. Released in November 2012, the iPad app is used by the cable giant’s field sales team. In a three-month pilot of SMB 360 alone, Comcast saw sales increase by 10%.
SMB 360 allows reps to track and schedule...
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You want to engage your customers and
employees using mobile devices. You are ready to turn your ideas into mobile
apps that will benefit your business. But
first, you need your developers on-board. All it takes is the right tools for
them to leverage their current skills and put them to use...
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Comcast had a need: The largest cable operator in the United States wanted a custom mobile app that could boost the productivity of its field sales representatives while on the road.
The answer came in the form of Salesforce Platform and its mobile services, which Salesforce Platinum partner...
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Speaker and author Bob Burg has pioneered the idea that the key to sales success is shifting
ones focus from getting to giving. In his best-selling book The Go-Giver (co-authored with John David
Mann), Burg emphasizes the importance of constantly and consistently providing
value to others.
And he...
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Mobile app users are four-times more engaged than those surfing the web through a browser. In addition, 76% of businesses say mobile devices increased employee responsiveness and decision-making speed. With data like that, it is vital for businesses to utilize apps for the purpose of connecting to...
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A common belief when it comes to sales success is that it’s a dog-eat-dog world. That the fastest and best way up the
corporate ladder is to look out only for yourself. Not according to speaker and
author Bob Burg, who says the key to success is actually shifting your focus from
getting to giving....
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