Mobile app users are four-times more engaged than those surfing the web through a browser. In addition, 76% of businesses say mobile devices increased employee responsiveness and decision-making speed. With data like that, it is vital for businesses to utilize apps for the purpose of connecting to their customers, staff and partners.

But designing just any app is not enough. It might be cool to offer event or promo-driven apps, but they aren’t likely to help your business in the long run. You want your apps to be meaningful and have actual value for your employees and customers. The best way to do this is to take advantage of mobile’s greatest attribute: making data available anywhere, on any device, anytime.

Here are five things to consider when developing a meaningful mobile app.

1. The purpose for the app

Will the app be used for collaboration, communication, transactions or entertainment? There are endless possibilities for what a mobile app can do. Take the time to pinpoint what your design’s function will be and how it will benefit your business.

2. The users of the app

Is it for customers, employees or partners? Tailoring your app for its intended audience is vital. The best employees who aren’t able to access their data on-the-go might leave your company for good. Customers who don’t get the desired experience with your product via mobile may take their business to a competitor. Your company growth may stall if partners, distributors and suppliers can’t get the info they need on their device.

3. The data for the app

What data needs to be delivered and how fast is it refreshed? Decide which data is most valuable for the intended user on their mobile device and make sure it’s updated at the appropriate speed so it doesn’t become outdated.

4. The social element of the app

How can social media enhance the experience? Whether it is Facebook, Twitter, Instagram, Pinterest or Linkedin, integration with your app can make it that much more valuable to your business bottom line. You may also want to build in your own social function.

5. The device for the app

What native phone features can enhance the experience? This could include geolocation (GPS) or a camera. And beyond that, should the app be native, hybrid, or HTMLS?

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