Comcast Business’s mobile application, SMB 360, has been a game changer for the company. Released in November 2012, the iPad app is used by the cable giant’s field sales team. In a three-month pilot of SMB 360 alone, Comcast saw sales increase by 10%.

SMB 360 allows reps to track and schedule customer appointments, create quotes, compare services and savings, and capture e-signatures. As an existing Salesforce customer prior to the app, Comcast Business wanted to make sure that SMB 360 also integrated with the other services they’ve enjoyed using Salesforce.

Salesforce Platinum Partner Acumen Solutions built SMB 360 on the Salesforce Platform, which allows them to efficiently send and receive data from the cloud to mobile devices.

Brian O’Rourke, Managing Director, US East, at Acumen Solutions, shares what this real-time integration has meant to Comcast.

1) It benefits the end user.

Prior to SMB 360, Comcast Business field sales reps would have to come back to the office to create a new service agreement, slowing their productivity. Now they can access their products and services details stored in Salesforce.com in real-time, while in front of the customer. Using the Salesforce Platform to store and update products and services has made the process much more efficient, because that data flows seamlessly to the mobile app.

2) It benefits sales managers.

Every time a field sales rep goes through the sales process – visiting prospects door-to-door, creating price quotes, signing up customers – the sales activity data is captured by the SMB 360 app and stored in Salesforce.com. This includes what step has been completed in the sales process, the number of quotes prepared, how many prospects have been converted, and how various sales teams stack-up against each other. Sales managers can then see this activity in real-time. In addition, all of this information is stored in the Salesforce browser, where sales managers can consolidate that data into beneficial reports and analytics, with just a click of the mouse.

3) It encourages adoption.

Prior to SMB 360, Comcast Business had been a Salesforce customer for more than five years. But because their field reps did not have an efficient way to log their work during the day, reports were often entered off hours, or not kept up to date. Although sales were recorded, all the prospects information was typically not captured. Since the arrival of SMB 360, data collection has skyrocketed. Reps have an efficient way to enter sales activity while in the field, and the valuable data gleaned there is secured in the cloud. Comcast Business views this increased adoption as a better leverage of their investment in the platform.

Want to learn more about how to provide real-time integration from mobile apps to Salesforce data? Join us July 11th for a live webinar to hear how Comcast revolutionized its SMB field sales process with an innovative mobile app built on Salesforce Platform. See a demonstration of the Comcast SMB 360 app and also learn:

·      Best practices for building engaging mobile apps for the enterprise.
·      Ways to leverage the Salesforce Mobile SDK to develop reusable mobile components.

To register, click the button below!