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Laura Fagan
Laura Fagan is a seasoned journalist, broadcaster, writer, and editor, with more than 13 years in the industry. Highlights include five years with "ESPN the Magazine," working for the Detroit Lions as a feature reporter, covering red carpets in New York City, and time as a television weather forecaster and morning show co-anchor. As a San Francisco-based brand journalist for salesforce.com, Laura writes about the many ways social, mobile, and cloud technologies are changing how companies do business and connect to their customers. She continues to be an information hound, as well as a rabid Ohio State and San Francisco Giants fan.
Companies across industries are using custom applications to innovate and connect. Much of this development is moving to cloud platforms using Platform as a Service. PaaS allows enterprises to quickly build and scale apps to literally millions of customers and employees, without worrying about the...
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Content creation efforts are front and center in today’s marketing world. A recent survey of more than 28-hundred marketers found that 68% plan to increase their blogging activity, while 58% say that the written word is the most important form of content from their business. Why is this?
Written...
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Technology is rapidly changing the way people go about their workdays. Companies, whether large or small, now have increased opportunities to leverage innovation to not only improve the efficiency of their employees’ daily tasks, but also help them better connect to customers.
Thomson...
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Let’s take a moment to understand service from a customer’s perspective. And the reality is, customers don’t always want to contact you. They also want access to answers 24/7, which not every company is equipped to provide. A major part of giving the new breed of customers the frictionless service...
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The healthcare industry is being shaken up like never before. Social, mobile, and cloud technologies are empowering hospitals, doctors, and other care providers to collaborate closely around, and connect to, their patients. It also replaces the fragmented approach to healthcare that has become...
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Around 73% of adults online use social networking sites and they spend 27% of all their time online on these networks. Facebook, Twitter, LinkedIn, Instagram, and more are where today’s consumers are hanging out. This social group includes many of your customers and prospects, meaning your...
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We are in the midst of one of the most disruptive and transformative times that the information technology world has seen in decades. The challenge for many IT department heads is discovering the best way to lead and adapt in a scalable and sustainable way during this tremendous time of...
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Your service agents need to deliver the best answer to your customers the first time, every time.
This is especially true now that mobile and social tools mean consumers are more connected than ever. Each second counts when trying to find the best answer.
Most support organizations have some form...
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Savvy salespeople know that tailoring their pitch to fit the preferences of their prospects and customers is one of the best ways to close deals. With this in mind, Bredin, a B2B company that helps the Fortune 500 sell to small to medium-sized businesses, recently conducted a new survey. Those...
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![Why Your Small Business Should Be Blogging [SlideShare]](http://www.salesforce.com/content/dam/blogs/legacy/2014/07/6a0192ab3db4db970d01a511d8d1a2970.jpg)
