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Laura Fagan
Laura Fagan is a seasoned journalist, broadcaster, writer, and editor, with more than 13 years in the industry. Highlights include five years with "ESPN the Magazine," working for the Detroit Lions as a feature reporter, covering red carpets in New York City, and time as a television weather forecaster and morning show co-anchor. As a San Francisco-based brand journalist for salesforce.com, Laura writes about the many ways social, mobile, and cloud technologies are changing how companies do business and connect to their customers. She continues to be an information hound, as well as a rabid Ohio State and San Francisco Giants fan.
Employee expectations have changed. Technology has transformed the way they connect to each other and consume information in their personal lives. And they want the same level of service, convenience, and access to the information they need at work. The companies that not only recognize this, but...
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The benefits of mobile technology on the workforce are only increasing. Businesses that empower their employees with mobile tools are seeing better productivity, streamlined processes, improved customer relationships, and more. And often it’s the simplest solutions, built by non-developers, that...
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As a small business, an important part of your marketing strategy should be the creation of content to share with your audience on social channels. If this content is useful, your community will more than likely freely and gladly bookmark it, download it, and pass it along to others.
In addition...
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Orbitz competes in an industry that moves at Internet speed, but several years ago, they weren’t making the most of cloud technology to work smart and fast. Peggy Bianco, GVP of Global Hotel Services, decided it was time to make a change—by putting Salesforce and business apps from the AppExchange...
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Social media allows you to engage directly with your customers, potential customers, and brand representatives about everything from products to challenges, wherever they are.
Treat social media like a telephone, not a megaphone — this is the secret behind business success on these channels. By...
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Customers of today are adopting mobile technology at a rapid pace. A recent Flurry study found that Americans are spending an average of two hours and 42 minutes of their waking hours on their mobile devices. And 86% of that time is spent within apps. These and similar trends have not been lost on...
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Many brands see social media as just another megaphone to blast their marketing campaigns and news releases at their customers and prospects. Then they give up because no one seems to care. Why do they fail? Because they don’t bother to listen.
There’s a multitude of social media activity you can...
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Our latest installment of the continuing “IT Visionaries” series features New England Biolabs CIO Ken Grady. Based in Massachusetts, the 300-employee company produces and sells enzymes that are essential to DNA research done in the scientific community. Over the last year, NEB has also...
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Your customers are becoming more and more social. And not in the “stop by and say hi” kind of way (although they may do that as well), but in the “spending huge amounts of time on Facebook and Twitter” kind of way. In fact, some 73% of online adults are using social networking sites.
If your...
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![How to Set Up Your Small Business Social Profiles [SlideShare]](http://www.salesforce.com/content/dam/blogs/legacy/2014/07/6a0192ab3db4db970d01a511d8cbca970.jpg)
