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Jennifer Burnham
Jennifer is Director of Social Content Marketing at Salesforce.com, responsible for leading content strategies that engage the Salesforce.com community and its customers, and attract new prospects.
In business today, it is not unusual for teams to be forming, storming and norming, sometimes all at the same time. How do you get a new team performing at their best, quickly?
When my team at Salesforce.com recently faced this challenge, we decided to crowdsource our ideal team...
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Social media is inherently human— after all, it
is fundamentally about people and connections -- yet the reality is that communications on social
channels can come off as less than personal even with the best of brands. The tendency to broadcast messages, one-way versus having a two-way dialogue,...
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What keeps CMOs up at night? “The pace of change,” says Doug
Bewsher, Chief Marketing Officer for salesforce.com. “The pace of change for marketers
is quickening, forcing marketing leaders to listen and respond more nimbly to
stay connected with their always-on customers, partners and...
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Looking at our daily lives, it is clear that we're experiencing rapid change driven by technology. Nowadays we get breaking news on Twitter before it shows up on CNN. We manage our relationships on an online forum versus a Rolodex. We monitor our physical fitness through Fitbit or an app like...
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A brand new year has started and once again we are resolving to accomplish big goals. For some this may include getting physically fit, saving money, or kicking an unhealthy habit. My guess is that you have a new year’s resolution related to your personal life, but do you have them for your...
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You’ve probably heard the adage “what got you here won’t get you there” as it applies to career success. The same wisdom also applies to a growing business.
In the early stage, you may get along well enough using familiar tools like Excel or post-it notes to track your customers and incoming...
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Even small businesses with limited resources will turn to a designer to help with their website, email templates and banner ads. After all, it’s worth investing in great visuals that can attract the attention of potential new customers.While many companies see the value in having a Facebook...
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What makes a website successful? It’s a combination of amazing visuals, compelling text, healthy traffic from customers and prospects, and effective pages that promote the kind of viewer behavior you desire as a business. You wouldn’t think of launching a website without considering the...
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When businesses create a Facebook page, they have one major question – how do we get more “Likes”? Other than being an obvious popularity score, “Likes” on your business Facebook page are important because:
Those who click 'Like' on Facebook pages are 2.4x more...
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