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Jennifer Burnham
Jennifer is Director of Social Content Marketing at Salesforce.com, responsible for leading content strategies that engage the Salesforce.com community and its customers, and attract new prospects.
Social media can seem like a luxury for small business owners. With your daily To-Do list overflowing with hiring decisions, managing payroll and watching your businesses' bottom line, who has time to tweet, post a photo on Facebook or write a blog post?
While its true that social media may...
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If you are anywhere in the vicinity of San Francisco or follow Salesforce.com on social media, you know that our annual
conference Dreamforce is kind of a big deal. Billed as the world's largest enterprise cloud computing event, it draws more than 100,000 attendees to San Francisco each...
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Body language CAN make the difference
You’ve worked hard to get that important interview or new client meeting. You’ve honed your slide presentation to be pitch perfect, and your resume is a work of art. At critical moments like this, don’t let sloppy body language place an invisible, unspoken...
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Marketing’s
job is to keep the sales funnel full of high value leads, while the
sales team’s job is to close new business. The truth is that is these two teams
don’t always work in alignment. Sales teams spend wasted time mining leads of varying quality from a variety of sources, and...
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Before the era of the
tablet, a salesperson’s tools of the trade included a smile, a handshake, a
desk and a phone. Today, the new
tool of the trade is fast becoming the tablet. According to one statistic, 40%
of sales teams use an iPad or some tablet device. Tablets are becoming an
indispensible...
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The journey from a ‘Like–based’ social strategy (a la 2010) to
a ‘lead-based’ social ROI strategy (today) is a circuitous path of discovery for many businesses versus a straight line.
At Salesforce.com, we began to make a shift almost a year
ago as our goals related to social strategy matured....
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In today's competitive business world where every move matters, don’t you wish that someone would hand you a rule book for success, at least for the basics? Well, for anyone who needs a few hints about doing
it right the first time, you're in luck.
Below are 5 essential guides to help you...
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Today, many small business owners are suffering from a syndrome that, while treatable, can hamper the future growth of their business. Common symptoms include unexplained lost deals, a vague feeling that leads are falling through the cracks, and a frustrating inability to get a view into their...
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Don Draper and his team of Mad Men lived in a world of controlled brand messages and one-way communications with customers. Fast forward to 2013, and we see today's socially-empowered customer leading the brand conversation and forcing companies to break down internal silos.
We...
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