Hilary Givens

Nov 05, 2016 By Hilary Givens

CRM & Advertising: Better Together

CRM data plus advertising is a powerful combination. Ads personalized with your customer data mean better customer experience and ultimately relationship with your brand. If we know what our customers like, where they spend their time, what enjoy doing... shouldn't we position our advertising... Read More

Marketing, Digital Advertising, Industry Report

Nov 01, 2016 By Hilary Givens

Driving Results with Automotive Advertising

For most of us, buying a new car is a major purchase--and it's hasn't always been easy. Traditionally, buyers start by visiting dealership after dealership to decide the right auto brand. Today, this whole process has become easier and more efficient thanks to technology. While the... Read More

Marketing, Digital Advertising, Customer Story

Oct 07, 2016 By Hilary Givens

Consumers Head (or Should We Say Click) into the Holiday Season

No longer are shoppers reading the paper for the latest deals this holiday season or finding out about big sales through T.V., billboards and just walking into the store. Today, consumers have become digital researchers, conversationalists, and buyers. Holiday season or not, online interactions are... Read More

Marketing, Digital Advertising, Strategy

Sep 09, 2016 By Hilary Givens

Weekly Ad Insights: Whatsapp And Top B2B Lead Gen Goals

This week, we're focusing on how WhatsApp will aid ad targeting on Facebook and Instagram, followed by how ads and improve B2B lead generation efforts and provide relevant information. Mobile messaging app sensation, WhatsApp, was acquired by Facebook in February 2014. At the time it was... Read More

Marketing, Digital Advertising, B2B Marketing

Aug 25, 2016 By Hilary Givens

The Components of a Digital Ad (Described by a Doodle)

Digital Advertising has come a long way--today it's the go-to advertising solution for many major brands. However, if you're new to the industry, there are lots of terms and considerations that you should know before getting started. To help, we've created (or doodled) the top universal... Read More

Marketing, Digital Advertising, Best Practices

Aug 09, 2016 By Hilary Givens

Does Facebook Advertising Truly Drive Business Results? Yes.

This week’s advertising update starts with a look at Facebook’s Q2 2016 earnings announcement which yet again surpassed expectations. In particular, we’ll talk about the huge boom in mobile advertising on Facebook and in addition, the growth in mobile purchasing in the United Kingdom. Finally,... Read More

Advertising, Marketing, Marketing Cloud, Social Media

Jul 26, 2016 By Hilary Givens

Back-To-School Shoppers and Retailers Alike Look to Digital Advertising

This week, we take a look at how back-to-school advertisers are increasingly engaging with customers on digital as consumer preference shifts in a mobile world. Retailers everywhere are following suit, most notably the European fashion brand, Scotch & Soda, who utilized Facebook lookalike... Read More

Advertising, Retail, Social Media

Jul 14, 2016 By Hilary Givens

Facebook and Google Dominate Cross-Channel Advertising

This week the major topic of discussion is today’s cross-device user and how they influence marketing and advertising. People-based marketing and cross-channel usage come together as marketing and advertising executives top priorities this year. In addition, Facebook and Google prove to consume... Read More

Advertising, Marketing, Marketing Cloud, Social

Jun 01, 2016 By Hilary Givens

Facebook and Google Jointly Dominate Digital Video Advertising

This week, we bring you updates from Facebook and Google taking over the video advertising arena, to the prolific adoption of CRM and first party data for advertising. In addition, we take a close look at the share of mobile time spent and dollars spent in advertising. As of December 2015, Facebook... Read More

Advertising, Marketing, Marketing Cloud, Social Media