Blake Miller

Aug 08, 2016 By Blake Miller

Goldilocks' Guide to Email Marketing-How to Get Images Just Right

Pictures are worth a thousand words-especially in emails where space is at a premium. As email marketers, the top priorities are to get the message into the subscriber's inbox, ensure everything renders properly, and provide a compelling call to action. Images are key to obtaining each of these... Read More

Marketing, Email Marketing, Best Practices

Jul 13, 2016 By Blake Miller

Dear First Name, There is a Much Easier Way to Personalize Emails

It's a fact: Personalization drives better email results. According to the Aberdeen Group, personalized emails create a 14% increase in click-through rates and a 10% increase in conversions. So why isn't every marketer personalizing every email before sending? Perhaps it's because some... Read More

Marketing, Email Marketing, Marketing Personalization

Jun 23, 2016 By Blake Miller

The G2 Crowd Has Spoken-Salesforce Email Studio Receives Rave Reviews

G2 Crowd is the world's leading business software review platform. Each month, over 600,000 software buyers use the site to make better buying decisions. The reason? People trust their peers and the 80,000+ reviews that have been shared for the entire world to see.Salesforce is honored to have... Read More

Marketing, Email Marketing, Marketing Cloud

May 10, 2016 By Blake Miller

New Email Studio From Salesforce Delivers 1-to-1 Personalization at Scale

Email continues to play an important role in the overall customer experience. In fact, according to our 2016 State of Marketing Report, 80 percent of marketers agree email is core to their business and 79 percent say it directly generates ROI.Marketers need the ability to manage their email... Read More

Marketing, Email Marketing, Marketing Cloud

May 06, 2016 By Blake Miller

Three Ways to Segment Your Audience

Audience segmentation has been a cornerstone of marketing for decades. It's a simple principle to understand--and even a little segmentation goes a long way toward personalization goals. It's all about dividing large audiences into smaller subsets of homogenous groups based on known or... Read More

Marketing, Digital Marketing, Data Management

Apr 26, 2016 By Blake Miller

What's the Secret to Incredible Email Marketing Performance?

In our 2016 State of Marketing Report, we surveyed nearly 4,000 marketers to identify insights into how the world's best email marketers achieve superior results. Let's check out three important findings that should be part of every email marketing strategy.Winning Email Marketing Campaigns... Read More

Marketing, Email Marketing, Marketing Personalization

Apr 14, 2016 By Blake Miller

Email Subject Lines-How to Hit the Jackpot without Rolling the Dice

When you think of Chris Jenner, you probably picture the guru of social media, right? Perhaps it's time you become acquainted with 'the other' Chris Jenner. Like the head of the Kardashian clan, this Chris Jenner knows a thing or two about digital marketing strategy-especially when it... Read More

Marketing, Email Marketing, Best Practices

Mar 14, 2016 By Blake Miller

Effective Email Marketing Strategies from A-to-Z

Email reigns as the king of digital channels-yet the quest for better results is never ending. Check out this A-to-Z list of easy-to-implement tips every email marketer can use to improve subscriber engagement, delivery rates, opens and click throughs.A-B-C: Always Be CollectingIt all starts with a... Read More

Marketing, Email Marketing, Strategy

Mar 03, 2016 By Blake Miller

Hot Marketing Trends: Five Killer Examples of Real-time, Dynamic Email Campaigns

Not long ago, the moment you clicked 'send' the email campaign you so carefully crafted was forever stamped in time. There was no turning back-every recipient in the segment would receive the exact same message.Then came dynamic content and predictive intelligence. Marketers quickly... Read More

Marketing, Email Marketing, Strategy