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Socialmediacollage

Social networks are amplifying what customers have to say, and channels like Twitter and Facebook have more and more power to affect how and why people buy. Your customers are sharing and soliciting opinions with trusted peers on all these channels. Even if you are not actively taking part in the conversation, there are good reasons to listen in and monitor what potential and current customers are saying. Here are six reasons to consider. (read more on Desk.com's customer service blog)