Every fall, San Francisco is home to Dreamforce, the largest software conference on the planet. It's the Super Bowl of cloud computing, with more than 135,000 registered attendees and five million people tuning in to watch the live stream. And, like any Super Bowl, it is filled with energy, excitement and, of course, some amazing entertainment. Foremost, Dreamforce is an incredible gathering of innovators and a launch pad for new technologies and products from the entire Salesforce ecosystem.
Dreamforce ’14 (#DF14) will be our best Dreamforce ever—packed with 26 inspiring keynotes, more than 1,450 breakout sessions, over 500 interactive product demos, and more than a few groundbreaking product introductions. But what makes Dreamforce so special—and keeps people coming back year after year—is the unique Dreamforce combination of innovation, fun, and giving back.
Innovation: Get ready to be inspired
This year’s program features an amazing mix of creative thinkers and
game-changing technologies. Our keynote speakers range from Hillary Clinton and Tony Robbins to Marc Andreessen and Tony Prophet. Seven-time Grammy award winner
will.i.am and rock legend
Neil Young will unveil exciting new products. Of course, Salesforce—recognized by Forbes as the
world’s most innovative company four years running—will announce revolutionary new technologies and products, too. Don’t miss the big reveals in Marc Benioff’s keynote on Tuesday at 1:30pm PDT!
Salesforce has a long-standing commitment to customer success. At Dreamforce, we invite our customers to share their stories so we can all learn from them. This year, more than 2,000 customers and partners will showcase their Salesforce solutions and business transformations. We’re also bringing back the hugely successful $1 Million Hackathon, in which developers build mobile apps on the Salesforce1 Platform to compete for $1 million in cash prizes (
more info here). It’s my fourth Dreamforce, and I can’t wait to be inspired by the innovations of our Salesforce community.
Fun: Bring on the bands
Don’t forget your dancing shoes! Live entertainment and casual networking opportunities have been part of the Dreamforce experience from the beginning. This year, we’ve lined up
more than 20 bands to perform live at Dreamforce, including our benefit concert featuring Billboard’s 2013 Artist of the Year
Bruno Mars and alternative rock band
Cake. Keep an eye out for SaaSy, who’s got some sweet dance moves and is never far from the fun.
Howard Street in downtown San Francisco will become Dreamforce Plaza— an outdoor space designed to cultivate connections and idea-sharing while you soak up the sun. With its creative culture and startup-rich economy, San Francisco is the perfect backdrop for relationship-building—whether at the hundreds of partner-organized events during Dreamforce or through the active #DF14 social and digital channels.
Giving back: Four days, many ways
At Dreamforce, we go big when it comes to giving back. This year, we’ve got four days of giving, with four main philanthropic causes—all part of our #DFGives initiative (learn more at
dfgives.org).
On Monday, we’ll focus on fighting hunger with our
food drive for One Million Meals, benefiting the San Francisco/Marin Food Bank and anti-hunger partners around the world. Please bring a can to donate, or if you can't attend in person, contribute to the cause
online. On Tuesday, we are supporting children’s health and education. Volunteers will assemble 2,000 bags of educational materials, and the Bruno Mars concert will raise more than $8 million to benefit UCSF Benioff Children’s Hospitals.
Wednesday’s focus is on helping military veterans transition back into civilian life. More than 200 vets will join us at Dreamforce for hands-on Salesforce training and networking with fellow vets and potential employers. And on Thursday, we’re encouraging other companies to
take the 1–1–1 pledge and give back to their communities just as tech leaders like Box, Google, and Yelp have already done.
See you in San Francisco
In the end, Dreamforce isn’t about us—it’s about you. It is our chance to create a transformative experience for our customers, partners, and Salesforce communities. We hope you will be inspired, create new connections, gain practical knowledge, give back to the community and, of course, have an amazing time.
I look forward to seeing you at Dreamforce ’14! And if you can’t make it to San Francisco, be sure to join us online at the Dreamforce LIVE stream (
salesforce.com/live).
Lynn Vojvodich is Executive Vice President and Chief Marketing Officer at salesforce.com.
