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Oct 21, 2019 By Salesforce

Video: 3 Channels Customers Expect Service On

Salesforce’s State of Service report found a gap between the channels customers want service on and the channels companies offer service on. In this animation, we explore the three channels customers expect service on.... Read More

Service Cloud, Service, Customer Success, Customer Satisfaction, Customer Experience

Sep 09, 2019 By Salesforce

Dos and don’ts: Authentic marketing

A list of essential dos and don’ts for creating an authentic brand identity. ... Read More

Marketing, B2B Marketing, B2C Marketing, Best Practices, Customer Satisfaction

Jun 14, 2019 By Salesforce

Are Marketers Focused Too Much on the Short Term?

Marketers are embracing new technology, but they might not be thinking far enough ahead. Mark Cameron discusses the impact AI will have on the marketing industry. ... Read More

Customer Satisfaction, Marketing, Strategy

May 28, 2019 By Salesforce

5 Ways Savvy Builds Customer Satisfaction and Trust Into Financial Services

Despite the challenges of the finance industry, Savvy is considered a leader in customer satisfaction. Managing Director Bill Tsouvalas explains how.... Read More

Customer Satisfaction, Financial Services, Artificial Intelligence, Service, Trailblazer Story

May 27, 2019 By Salesforce

How the Flywheel Will Make You a Better Marketer

There’s a new marketing framework in town: the flywheel picks up where the funnel leaves off, putting the customer view in the centre where it belongs and creating a fresh new picture of the customer journey.... Read More

Marketing, Customer Success, Customer Satisfaction, Community

Feb 07, 2019 By Tiffani Bova

Connected Customers Demand Connected CX

Customers increasingly expect predictive CX and they’re willing to give up their data for it. Here’s how you can win their trust, data and loyalty.... Read More

Customer Experience, Customer Satisfaction, Customer Success, Customer Journey, Sales

Jan 31, 2019 By Salesforce

4 simple exercises to build your customer service team’s empathy

Practicing empathy can improve customer service teams’ effectiveness, efficiency and creativity, build customer relationships and inspire loyalty.... Read More

Customer Service, Customer Satisfaction, Customer Journeys

Aug 01, 2018 By Paul Baptist

Future-proofing a smarter customer service experience with cloud

With customer expectations escalating, businesses need cloud to deliver on service and have a single view of the customer. ... Read More

Customer Service, Customer Satisfaction, Customer Success, Customer Experience, Service, Service Cloud

May 18, 2018 By Salesforce

5 ways to improve your sales process

The marketing landscape is rapidly changing, and it’s important your sales approach changes with it. Here are 5 ways you can improve your sales process.... Read More

Sales, Customer Journey, Customer Satisfaction

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