Paul Zahra

Paul Zahra is CEO of the Australian Retailers Association.

Jun 07, 2017 By Megan Petersen

A global Salesforce career: Q&A with Calvin Noronha

Calvin Noronha, Technical Architect at Blue Wolf, discusses his Salesforce career achievements and what it takes to be a Trailblazer.... Read More

Careers, Developer, Community

Jun 05, 2017 By Salesforce

Sales tips: 7 ways to perfect your pitch

Crafting a good sales pitch is an art that takes years to perfect. Here are some tips to get you started.... Read More

Sales, Sales Strategies

Jun 02, 2017 By Stephen Casey

Finservs, here’s how to build trust: Customer-centricity

In financial services, obtaining a customer’s trust is imperative. Here’s how to preserve trust through the adoption of customer-centricity.... Read More

Partners, Financial Services

May 31, 2017 By Salesforce

How to Create Customer Personas Using Facebook Audience Insights

Creating powerful customer personas using Facebook Audience Insights is easy. Here’s a step-by-step guide.... Read More

Social Media, Social

4 tools that turn customer service into revenue: State of Service report

May 29, 2017 By Salesforce

State of Service Report: 4 tools that turn customer service into revenue

According to the latest State of Service report, mobile app use for customer service has increased by 192%. And for good reason – profitability. ... Read More

Service, Service Cloud, Mobile

May 26, 2017 By Salesforce

Infographic: small business survival skills

Changing customer expectations and the prevalence of digital is transforming the business world as we know it. Is your small business well-placed to thrive?... Read More

Small Business, SMB Spotlight, CRM

May 24, 2017 By Vincent Cotte

How artificial intelligence creates deep client relationships

The buzz of disruption is in the air, with artificial intelligence (AI) the latest technological advancement shaking up the financial services industry. Here’s why AI should be seen as a friend not foe.... Read More

Financial Services, Innovation

May 22, 2017 By Robert Wickham

Small business and tech: A marriage made in CX heaven

The biggest challenge for a small business is keeping up with customer expectations set by the Ubers and Airbnbs of the world. Here’s how to do it.... Read More

Customer Experience, Small Business, Startups