Jan 18, 2022 By Nichola Palmer

Hybrid Work: How OfficeMate Is Supporting Its Customers to ‘WorkAnywhere’

Office supplies provider OfficeMate created a customer-centric service journey that meets changing customer needs. Learn more.... Read More

Trailblazer Story, Service, Digital Transformation, Salesforce CMS, Customer Engagement

Dec 08, 2021 By Nichola Palmer

How One of ASEAN’s Leading Marketers Is Preparing for the Future

Dr. Nicco Tan, VP of Marketing at Resorts World Genting, discusses the state of marketing and the skills marketers should be building now. ... Read More

Marketing, Future of Work, Trailblazer Story

Nov 29, 2021 By Nichola Palmer

5 Ways Sansiri Creates a Cohesive Customer Journey

Thailand-based property developer Sansiri is using digital marketing transformation to create a cohesive customer journey.... Read More

Customer Journeys, Customer Experience, Customer Engagement, Trailblazer Story, Marketing, Marketing Personalization

Nov 23, 2021 By Pierce Quek

4 Disciplines to Put Organisations on the Path to Customer Centricity

Not all digital transformation projects deliver their targeted outcomes. Here’s what you can do to ensure your project transforms customer experiences.... Read More

Digital Transformation, Trailblazer Story, Customer Engagement, Customer Experience

Nov 12, 2021 By Nichola Palmer

How PLDT Global Personalises Customer Care Using Heroku

Learn how PLDT Global has unlocked its customer data to up level customer care. ... Read More

Customer Experience, Customer Service, Customer Engagement, Trailblazer Story, Service

Nov 05, 2021 By Salesforce

Why Slack Is a Sales Team’s Secret Weapon To Growing Revenue

Here’s how you can use Sales Cloud 360 and Slack to open up new ways to close sales deals fast. Drive sales growth now, and in the future.... Read More

Sales, Sales Cloud, Digital Transformation, Trailblazer Story

Oct 20, 2021 By Andrew Brandman

Why It’s Time To Redefine Customer Experience in Financial Services

The financial services industry needs to get more personal with customers in order to excel in the new normal. Here’s why. ... Read More

Financial Services, Customer Experience, Trailblazer Story, Customer Engagement, Personalization

Oct 08, 2021 By Salesforce

The Dreamforce 2021 Magic Lives On — On Salesforce+

Dreamforce 2021 might be over, but you watch it on demand at Salesforce+. Here are some of the highlights of Dreamforce 2021.... Read More

Dreamforce, Business as a Platform for Change, Future of Work, Trailblazer Story, Public Sector

Sep 22, 2021 By Salesforce

Three Sales Lessons We Can Learn from 2021

How can sales teams finish the year on the front foot, and how can they prepare for a successful 2022? Industry leaders share their advice.... Read More

Sales, Trailblazer Story, Thought Leadership, Corporate Culture