Feature

Aug 24, 2021 By Peter Schwartz

How Government Generates Trust Through Digital Services in Singapore

There are links between a government’s digital services and levels of trust for government. Learn more this relationship.... Read More

Public Sector, Thought Leadership, Research, Customer Engagement

Aug 16, 2021 By Mike Kostow

84% of Marketers Say Customer Expectations Are Changing Their Digital Strategy

Read the 2021 State of Marketing report to know the biggest priorities and challenges that will shape marketing in 2021 and beyond.... Read More

Marketing, Research, Thought Leadership, Future of Work, Digital Transformation, Account-Based Marketing, Data Management

Jul 07, 2021 By Chris Jordan

Why Marketers Need a Data Health Check

Here's how marketers should adapt their data-driven marketing strategies in response to privacy updates from Google and Apple.... Read More

Marketing, Personalization, Marketing Personalization, Digital Transformation, Thought Leadership

Feb 16, 2021 By Rob Garf

8 Retail Trends and Predictions for 2021

Eight Salesforce leaders predict what’s in store for the retail industry in 2021 and beyond.... Read More

Retail, Customer Engagement, Thought Leadership, Retail Insights, Research

Feb 09, 2021 By Taylor Price

New Research: Is CRM the Secret To Connecting Your Business Silos?

Salesforce and Forrester Consulting evaluated the use of CRM across industries to understand how businesses are evolving to become more customer-centric. ... Read More

CRM, Research, Thought Leadership, Customer Engagement, CEO

Oct 15, 2020 By Karen Solomon

Inside Hong Kong Broadband Network’s Decision To Give Away a Month of Broadband For Free

NiQ Lai from Hong Kong Broadband Network (HKBN) discusses why HKBN responded to the pandemic by giving away a month of broadband for free.... Read More

Leading Through Change, Thought Leadership, Future of Work, CEO

Sep 10, 2020 By Martin Kihn

3 Principles To Help You Rethink Your Approach To Customer Data

Today, as businesses decide how and when to reopen, it’s a great time to revisit our assumptions about our customers. Here are three basic principles to guide data-driven marketers in reassessing their approach to customer data... Read More

Customer Engagement, Marketing, Marketing Cloud, Thought Leadership, Data Management

May 28, 2020 By Ari Bendersky

Innovation Expert Geoffrey Moore: Your Company’s Vision and Values Shouldn’t Change in a Crisis

Geoffrey Moore, the best-selling author of “Chasing the Chasm” and a respected marketing consultant and innovations expert, joined us to discuss how companies can thrive amid the COVID-19 crisis. Here, in the first of a three-part series, Moore encourages companies to reflect on what they can do to... Read More

Future of Work, Customer Experience, Leading Through Change, Thought Leadership, CEO

Apr 29, 2020 By Paul Daugherty

What's the Future of Work in the Age of AI?

Of all the technologies that influence the future of work, hiring managers say artificial intelligence (AI) will be among the most transformational. Already, this technology affects our lives in a multitude of ways. From banks using anti–money laundering algorithms as they filter transactions to... Read More

Leadership Insights, Thought Leadership