Apr 23, 2020 By Marc Mathieu

From Breakdown to Breakthrough: A Game Plan for Brands During Times of Crisis

Marc Mathieu is Senior Vice President, Strategic Customer Transformation & Innovation, at Salesforce. It’s safe to say I’ve encountered almost every kind of brand crisis during my career. When I worked for Coca-Cola in Asia during the late 1990s and early 2000s, we dealt with government... Read More

Customer Engagement, Marketing, Marketing Cloud, Leading Through Change, Thought Leadership

Mar 30, 2020 By Heidi Robbins

How to Communicate With Customers During Times of Crisis

Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend to customer service teams, your website, social channels, customer-facing... Read More

Customer Engagement, Customer Service, Marketing, Best Practices, Leadership, Thought Leadership, Leading Through Change

Astro on boxes holding hands with woman holding shopping basket

Mar 26, 2020 By Devon McGinnis

How to Create a Customer-Centric Experience

It’s no longer enough to have a great product at a great price. Eight out of 10 customers say the experience a company provides is as important as its products and services. And smart businesses are taking note; Google searches for the phrase “customer experience” have nearly tripled in the last... Read More

Thought Leadership

Mar 25, 2020 By Antonio Figueiredo

What Is Blockchain Technology and Why Does It Matter?

Blockchain is a technology that promises to fundamentally change how we share information, buy and sell things, and verify the authenticity of information we rely on every single day — from what we eat to who we say we are. And because it can facilitate all of this in secure, efficient, and... Read More

High Tech, Innovation, Leadership Insights, Platform, IT, Thought Leadership, TrailheaDX