Feature

Sep 10, 2020 By Martin Kihn

3 Principles To Help You Rethink Your Approach To Customer Data

Today, as businesses decide how and when to reopen, it’s a great time to revisit our assumptions about our customers. Here are three basic principles to guide data-driven marketers in reassessing their approach to customer data... Read More

Customer Engagement, Marketing, Marketing Cloud, Thought Leadership, Data Management

Aug 31, 2020 By Mike Kostow

4 Ways Technology Can Give Your Account-Based Marketing Strategy a Boost

Account-Based Marketing (ABM) helps companies support more complex organizations. Here are four ways that digital marketing technology can help you execute your ABM strategy... Read More

Customer Engagement, Marketing, Marketing Cloud, Pardot, Account-Based Marketing, B2B Marketing, Digital Transformation

Gareth Jones on Wunderman Thompson’s 5-Day Sprint to Create a Virtual Music Festival

Jun 24, 2020 By Gareth Jones

Inside Wunderman Thompson’s 5-Day Sprint to Create a Virtual Music Festival

Like many businesses, Wunderman Thompson had to cancel its in-person events due to the pandemic. So, they pivoted and built a virtual music festival, with all of the IT development happening in 5 days.... Read More

Business as a Platform for Change, Leading Through Change, Marketing Cloud

May 29, 2020 By Feras Alhlou

How to Adjust Your Marketing Cloud and Google Analytics 360 Integration to Keep Your Data Accurate

Fluctuations in ad spend, work from home mandates, and more consumer time spent online — These are a few of the recent shifts having sudden and drastic impacts on the visits to your company’s web site. For those who count on Salesforce Marketing Cloud and Google Analytics 360 for actionable... Read More

Digital Transformation, Marketing, Marketing Cloud, Data Management, Leading Through Change

Apr 23, 2020 By Marc Mathieu

From Breakdown to Breakthrough: A Game Plan for Brands During Times of Crisis

Marc Mathieu is Senior Vice President, Strategic Customer Transformation & Innovation, at Salesforce. It’s safe to say I’ve encountered almost every kind of brand crisis during my career. When I worked for Coca-Cola in Asia during the late 1990s and early 2000s, we dealt with government... Read More

Customer Engagement, Marketing, Marketing Cloud, Leading Through Change, Thought Leadership

Mar 18, 2020 By Martin Kihn

Introducing Better Customer Data Management for Enterprises

Last year, we shared Salesforce's vision for a new customer data platform (CDP). We’re excited to announce we're expanding Salesforce Customer 360 Truth by introducing a powerful new set of services that will enhance data management across all of Salesforce. These platform services build upon... Read More

Data Management, Salesforce Ohana, Marketing Cloud

Mar 17, 2020 By Stephanie Buscemi

How Salesforce Increases Its 360° Customer View With Google

Salesforce's CMO on why understanding what is important to customers is critical to business longevity. Learn how to know your customers by enabling a complete view uncovers the answers you need by integrating Marketing Cloud and Sales Cloud with Google Analytics 360. ... Read More

Marketing Cloud, Partners, Sales Cloud, Marketing