Mar 29, 2022 By Salesforce

Customer Data Platform (CDP) Explained in 60 Seconds

Two Salesforce product marketing experts explain the many advantages of the customer data platform (CDP) in sixty seconds.... Read More

Marketing, Marketing Cloud, Data Management

Feb 15, 2022 By Salesforce

Email Marketing Best Practices That Drive Engagement and Results

Salesforce email marketers share tips for creating emails that get opened and read, mistakes to avoid, how to personalise emails, and more.... Read More

Email Marketing, Marketing, Marketing Cloud, Customer Engagement, Practical Tips, Best Practices

Jan 11, 2022 By Salesforce

How To Find, Win, and Keep New Customers in 2022

Learn more about the Salesforce tools that help small and medium-sized businesses find, win, and keep customers in 2022.... Read More

Small Business, Salesforce CMS, Pardot, Marketing Cloud, Sales Cloud, Service Cloud, Research, Digital Transformation

Jul 19, 2021 By Nichola Palmer

CITEM Takes Trade Promotions Online to Support Export Businesses in The Philippines

Find out how CITEM pivoted to support businesses in the Philippines as physical trade shows paused. ... Read More

Trailblazer Story, Digital Transformation, Marketing Cloud, Social Media Marketing, Partner, Partners

Jun 09, 2021 By Salesforce

CRM 101: A Guide for Marketers

CRM software is proving a critical tool for marketers to deliver tailored campaigns with proven ROI. Learn more about how CRM helps marketers.... Read More

CRM, Marketing, Marketing Automation, Marketing Cloud, Customer Engagement

Mar 02, 2021 By Kaleem McGill

Email Marketing Automation Tactics Proven To Grow Your Prospect Pipeline

Learn how you can use Marketing Cloud to create email customer journeys with personalised content that build strong relationships.... Read More

Email Marketing, Marketing Cloud, Trailblazer Story, Marketing Automation, Customer Journey, Customer Engagement

Feb 16, 2021 By Saurabh Rawal

The Role of AI in Marketing: Beyond Automation, Towards Personalisation

Learn more about how AI-powered solutions, with their predictive capabilities, can help marketers make the right decisions, in near real-time.... Read More

Artificial Intelligence, Marketing, Personalization, Marketing Personalization, Marketing Cloud, Commerce Cloud, Pardot

Feb 10, 2021 By Areej Bazzari

How To Structure and Plan Your Digital Marketing Strategy in 2021

Learn the strategy you need to set goals, know your audience, and measure your KPIs for an effective digital marketing plan.... Read More

Digital Marketing, Best Practices, Marketing, Marketing Cloud, Commerce Cloud, Pardot

Sep 23, 2020 By Nichola Palmer

How SEEK Asia Uses Data To Understand and Help Job Seekers

The COVID-19 pandemic forced SEEK Asia to redo its marketing plans. Here’s how the team used customer data and empathy to help thousands of job seekers.... Read More

Marketing Cloud, Customer Journey, Customer Story