Paul Cordasco

Paul Cordasco is director of product marketing on the Marketing Cloud PMM team. He focuses on data and personalization.

Your First-Party Data Strategy Matters During Economic Uncertainty

Dec 09, 2022 By Paul Cordasco

Your First-Party Data Strategy Matters — Especially During Economic Uncertainty

Engaging customers you already have a relationship with – and using personalisation to give them exactly what they want – is the ultimate efficiency... Read More

Marketing Personalization, Marketing Cloud, Customer Experience

Website Personalisation is a Must in a Changing Economy

Dec 06, 2022 By Paul Cordasco

Why Website Personalisation is Your Best Friend in a Changing Economy

Your website is one of the first places where customers form impressions about your brand. They expect personalised experiences, and they want it done well.... Read More

Marketing Personalization, Marketing Cloud, Customer Experience