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The Basics Of CRM, For Dummies

Data-Driven Marketing: How to Spend Less and Deliver More

Real Trailblazer Stories to Inspire You

February 3, 2022 By Salesforce UK

Why Collaborative Ecosystems Can Nurture Innovation and Deliver Great Customer Experience

The most successful businesses to do this are those that create extended, partner-inclusive ecosystems designed for sharing information across lines of business, and other companies. Collaboration is, it seems, a competitive advantage.... Read More

Customer Engagement, Thought Leadership

February 1, 2022 By Ana Lara

12 Productivity Hacks for Small Businesses Success

With limited resources, SMEs need to outsmart and outwork larger counterparts. Read on to see some productivity hacks for turbocharging small business success. ... Read More

Small Business, Startups

January 31, 2022 By Salesforce UK

How Businesses Can Go Beyond Transactions to Delight Customers

Today’s customer expects more than a simple transaction. They want seamless, personalised experiences across multiple digital touchpoints. And if businesses fall short, 32% of consumers say they will walk away. Even if it’s a brand they love.... Read More

Customer Engagement

January 26, 2022 By Salesforce UK

Insurance Customer Experience: It Starts inside the Business

With disruption hitting financial services businesses from all angles – fintech challenger brands, online aggregators, not to mention macro-economic factors and regulatory stress – it’s no surprise banks and insurers are going all in on customer experience.... Read More

Customer Experience, Customer Engagement, Financial Services

January 25, 2022 By Salesforce UK

Why Customer Loyalty Programs for Small Businesses Are Trending Up

New trends for small and medium sized businesses reveal that customer-centricity is more important than ever. Check out our latest blog to see how customer loyalty programs can help SMEs build meaningful relationships. ... Read More

Small Business, Startups

January 25, 2022 By Nisha Prabhakar

Digital Trailblazer at Close Brothers Shares His Top Tips for Accelerating Innovation

We talked to Jonathan about how greater collaboration and smarter analytics can help to transform new ideas into successful business initiatives. ... Read More

Digital Transformation, Innovation, Trailblazer Story, Financial Services

January 21, 2022 By Salesforce UK

Beat the Competition by Aligning Organisational and Individual Expertise

What drives a business to be the best? Competition. That’s what raises customer expectations and the ability to attract and retain talent. ... Read More

Future of Work, Thought Leadership

January 20, 2022 By Salesforce UK

Olympians Use Data to Win. How Can Businesses Follow Suit?

In this blog we're going to explore the parallels between how data drives results in athletics and how businesses today are leveraging data through Salesforce, to win. ... Read More

Analytics, Data Management

January 18, 2022 By Vincent Perrin

Driving Cultural Change in the Legal Sector: Encouraging More Connected, Open, and Collaborative Online Experiences

Despite there being different standards of security and privacy in the legal world, client expectations for a seamless, tailored experience are as high when it comes to the law as it does when it comes to retail. And since your clients aren’t going to change, you have to. ... Read More

Future of Work, Digital Transformation

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