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The Basics Of CRM, For Dummies

Data-Driven Marketing: How to Spend Less and Deliver More

Real Trailblazer Stories to Inspire You

March 14, 2023 By Vicky Nisbet

#EmbraceEquity: Blazing the trail for women in sales and leadership

Change is fuelled by collective activism, from small-scale movement to large-scale momentum – which is why we sat down with our partner BT Business to discuss why we need to shift our thought processes from “equal opportunity” to “gender equity” in sales and leadership. ... Read More

Thought Leadership

November 24, 2022 By Ivan Djordjevic

Cyber Challenges and Defence Strategies For the Energy and Utilities Sector

Security, ultimately, is all about culture. The way an organisation approaches security and integrates the tools and processes needed to achieve it. It is vital to create a culture in which security is designed into every technology and human action. Security by Design is achieved when every aspect... Read More

Digital Transformation, Thought Leadership

Animated forest filled with Salesforce characters and global landmarks

April 11, 2022 By Salesforce UK

Why Sustainability Is an Economic Value Prop

This is how leaders can take bold action on the climate crisis and create a sustainable, profitable enterprise. ... Read More

Business as a Platform for Change, CEO, Sustainability, Thought Leadership

February 16, 2022 By Salesforce UK

Athletes Turbocharge Resilience Using a “Day One” Mindset — Here Are 5 Ways You Can Too

We’ve all heard amazing stories of athletes performing temporary pivots to counter the impacts of COVID-19 ahead of Olympic Winter Games Beijing 2022, but overcoming permanent changes takes a different kind of resilience. ... Read More

Thought Leadership, Innovation

February 15, 2022 By Stuart Mills

Is It Time to Re-Imagine How We Define Experience?

Digital transformation is happening at such speed that ‘time served’ isn’t always a good measure of competency, yet businesses traditionally look for new candidates who have several years experience in their field. ... Read More

Leading Through Change, Thought Leadership, Customer Engagement

February 3, 2022 By Salesforce UK

Why Collaborative Ecosystems Can Nurture Innovation and Deliver Great Customer Experience

The most successful businesses to do this are those that create extended, partner-inclusive ecosystems designed for sharing information across lines of business, and other companies. Collaboration is, it seems, a competitive advantage.... Read More

Customer Engagement, Thought Leadership

January 21, 2022 By Salesforce UK

Beat the Competition by Aligning Organisational and Individual Expertise

What drives a business to be the best? Competition. That’s what raises customer expectations and the ability to attract and retain talent. ... Read More

Future of Work, Thought Leadership

August 6, 2021 By Salesforce UK

3 Business Lessons We Can Learn from Olympians’ Pursuit of Excellence

Olympians spend their prime years pursuing excellence. Here are three things we can all do to achieve excellence in our business lives. ... Read More

Business as a Platform for Change, Future of Work, Leadership, Thought Leadership

May 6, 2021 By Salesforce UK

To Remain Agile, We Must Become Strategic with Resilience

Against the backdrop of unprecedented transformation,how can businesses become and remain resilient? What are the essential scenario-planning steps they need to take? Find out more in the first of our five-part podcast series, Resilience Recast.... Read More

Future of Work, Digital Transformation, Thought Leadership, Leading Through Change, IT

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