Feature

Dec 22, 2022 By Paul Cordasco

Your First-Party Data Strategy Matters — Especially During Economic Uncertainty

Your customer data is valuable, especially as we move toward a cookie-free future and a possible economic downturn.... Read More

Data Culture

Dec 15, 2022 By Brian Millham

Spending Smartly on Tech Is Key During Economic Uncertainty

With global economic headwinds, learn how tech investments can keep businesses afloat and navigate economic uncertainty successfully with digital transformation.... Read More

Digital Transformation

Dec 13, 2022 By Salesforce India

Organisations Should Focus on Building Responsible AI. Here’s How.

In a world powered increasingly by AI, the responsible uses of AI have become the need of the hour. Here's a blueprint for developing AI that's ethics-based..... Read More

Customer Journey

Distributed Commerce: Companies Turn To New Digital Marketing Channels To Survive

Dec 08, 2022 By Sridhar H

6 Ways To Unlock Efficiency, Cost Savings and Revenue During Retail Inflation

Retailers can secure profit margins amid inflationary pressures by smartly tackling price increases, reorienting supply chain networks, and reworking strategies.... Read More

Digital Transformation

Dec 07, 2022 By Prashant Momaya

What Is Tableau? What You Need to Know about the World’s #1 Analytics Platform

Salesforce Tableau is a data analytics solution and business intelligence platform that helps turn data into relevant insights, enabling your business to grow.... Read More

Data Culture, Salesforce 101 Academy

Dec 06, 2022 By Salesforce India

Why Tech-Enabled Personalisation Is The Golden Ticket For Travel Industry Today

As the world starts travelling again, equip your travel business with the right tools to offer not just affordable travel, but exceptional personalised customer experiences and service.... Read More

Customer Engagement

Dec 01, 2022 By Vivek Abraham

The Climate Crisis Calls for Bold Action. Here’s How APAC Businesses Are Rising to the Challenge

As Net Zero Cloud has emerged as a powerful tool in the fight against climate change, here's a checklist of how APAC businesses can go about the mission.... Read More

Business as a Platform for Change

Nov 30, 2022 By Salesforce India

Upskilling Can Increase Productivity And Drive Employee Retention. Here’s How

A learning environment that offers upskilling and reskilling opportunities creates a motivated workforce, leading to higher employee retention.... Read More

Future of Work

Nov 29, 2022 By Salesforce India

Automation Helping 78% of Indian Companies Deliver Exceptional Customer Experience: Salesforce State of Service Report

The Fifth Salesforce State of Service Report explores how Indian businesses are adapting to changing customer expectations while keeping costs under control.... Read More

Customer Engagement