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This data glossary will help you and everyone in your organisation, regardless of technical ability, feel confident talking about data. [sesame/Getty]

Aug 15, 2023 By Andy Cotgreave

This New Data Glossary Will Demystify Data for You and Your Teams

Global data will double every 12 hours by 2025. This data glossary will help you and your teams improve your data literacy for the next wave of AI.... Read More

Data Culture

May 25, 2023 By Salesforce India

Connecting the Dots: How Customer Data Can Help Businesses Excel At Digital Commerce

Discover how digital organisations are using customer data to acquire new customers, drive efficiency, and inform marketing strategy.... Read More

Data Culture

Apr 04, 2023 By Salesforce India

Top Strategies To Unify Your Data Sources For Informed Marketing Decisions

As the number of data sources marketers use rises exponentially, they must focus on unifying such data for quick, accurate decision-making.... Read More

Data Culture

Distributed Commerce: Companies Turn To New Digital Marketing Channels To Survive

Feb 16, 2023 By Salesforce India

Top 4 Data Integration Challenges For MSMEs - And How To Overcome Them

As data integration becomes crucial for growing mid-market companies, there are 4 key challenges they need to address to ensure uninterrupted data flow between systems.... Read More

Data Culture, Small Business, SMB Spotlight

Jan 19, 2023 By Salesforce India

Salesforce Data Cloud: Driving Efficient Growth With Real-Time Data

Salesforce Data Cloud creates high levels of personalisation using real-time data to capture changing customer preferences. It gives you actionable insights to help you grow your business and increase revenue.... Read More

Data Culture

Dec 22, 2022 By Paul Cordasco

Your First-Party Data Strategy Matters — Especially During Economic Uncertainty

Your customer data is valuable, especially as we move toward a cookie-free future and a possible economic downturn.... Read More

Data Culture

Dec 07, 2022 By Prashant Momaya

What Is Tableau? What You Need to Know about the World’s #1 Analytics Platform

Salesforce Tableau is a data analytics solution and business intelligence platform that helps turn data into relevant insights, enabling your business to grow.... Read More

Data Culture, Salesforce 101 Academy

Nov 16, 2022 By Anjali Amar

How Banks Can Transform Customer Relationships By Unlocking The Power Of Data Analytics

Banks can use data analytics to gain customer insights and use it to provide better products and services.... Read More

Data Culture

Sep 13, 2022 By Salesforce India

How To Use Your CRM For Advertising and Digital Marketing Campaigns

By making CRM a core part of their advertising and digital marketing strategy, brands can deliver a personalised customer experience and get better ROI on their campaigns.... Read More

Data Culture