Feature

Apr 30, 2020 By Andrew Albert

Deploy a Crisis Response App to Support Your Workforce and Business Continuity

Over the last month, business practices have changed around the world. Routines are no longer the same, and we’re figuring out where to focus and how to pivot based on changing data and operational considerations. Yet, it’s awe-inspiring to see individuals and teams, all across the world, finding... Read More

Customer Engagement, IT, AppExchange, Apps, Leadership, Leading Through Change

Apr 27, 2020 By Laura Woods

Video: An Overview of the New Programs We've Rolled Out, Responding to the Pandemic

Today, Salesforce Senior Vice President of Employee Marketing and Engagement Jody Kohner provides a lens into the rapid changes taking place at our company as Salesforce adapts to life and work during a pandemic. Guided by the desire to ramp up communication and to provide radical transparency for... Read More

Business as a Platform for Change, Leading Through Change, Leadership, Corporate Culture

Apr 27, 2020 By Enrique Ortegon

Small Businesses Are There for Us – Now They Need Us More Than Ever

We are in a challenging time. It has made me reflect on the many things we take for granted. And everything that once made our lives easier, from office space to schools for our children to the convenience and dependability of small businesses. There’s the restaurant you can depend on for a fun... Read More

Small Business, Leading Through Change, SMB Spotlight

Illustration of Customer 360 Data Manager capabilities

Apr 23, 2020 By Ron Pereira

What Is Salesforce Customer 360 Data Manager?

At Connections '19, Salesforce added to its offerings for building a single source of truth to include an enterprise-grade customer data management and activation platform to build a unified profile of each customer and deliver hyper-personalised engagement across marketing, commerce, service, and... Read More

Data Management, Salesforce Ohana, Cross-Channel Marketing

Astro on boxes holding hands with woman holding shopping basket

Apr 23, 2020 By Devon McGinnis

How to Create a Customer-Centric Experience

It’s no longer enough to have a great product at a great price. Eight out of 10 customers say the experience a company provides is as important as its products and services. And smart businesses are taking note; Google searches for the phrase “customer experience” have nearly tripled in the last... Read More

Thought Leadership

Photo of happy Salesforce Dreamforce attendees

Apr 23, 2020 By Jody Farrar

What Does Salesforce Do?

Maybe you’ve heard CEO Marc Benioff speak on CNBC or CNN. You may also recognise our cloud logo, friendly characters, or our very tall headquarters in San Francisco. But, because our work in the world is so varied, we often field the question: What does Salesforce actually do? In short:... Read More

CRM, Customer Experience, Digital Transformation, Salesforce Ohana, Research, Salesforce 101 Academy

Apr 23, 2020 By Devon McGinnis

What Is the Fourth Industrial Revolution?

What exactly is the Fourth Industrial Revolution — and why should you care? The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. It’s a fusion of advances in artificial intelligence (AI), robotics, the Internet of... Read More

Leadership Insights, Artificial Intelligence

Trailblazers wearing their Golden Hoodies

Apr 23, 2020 By Sarah Franklin

What Is a Trailblazer?

Editor's note: This article is among our most popular, so we’ve updated it recently to keep things fresh. You may have noticed a snazzy piece of fashion more and more people are sporting. It’s a soft, black, zip-up hooded sweater with the words ‘Trailblazer’ emblazoned on the front. If you see... Read More

Careers, Corporate Culture, Salesforce Ohana, Salesforce 101 Academy

Mar 31, 2020 By Polly Sumner

How to Maintain Customer Relationships While Working Remotely

My job is to ensure every customer gets the most value out of Salesforce, but my passion is establishing and building trust. As the Chief Adoption Officer, I spend more than half my time meeting with customers all around the world. It’s that face-to-face interaction that helps me help them. On any... Read More

Digital Transformation, Leading Through Change, Sales, Sales Cloud