Last year was epic. While companies struggled irrespective of their size, those who were able to pivot around technology fared better. Whether it was taking businesses online, using data to personalise and have targeted communications, or ensuring seamless customer experience, marketers relied on martech tools to navigate the crisis better.
Salesforce’s Sixth Edition State of Marketing Report highlights the expectations from, challenges, and priorities of new-age marketers while navigating an unprecedented crisis. The report is based on a survey conducted with nearly 7,000 marketing leaders worldwide, including 300 Indian respondents.
Here are the key findings from an India perspective.
For an in-depth analysis of trends and technologies that will help you build marketing strategies for the new normal and gear up for success, download the Sixth Edition State of Marketing Report.
Also Read:
The New Marketing Imperative is a Mix of Innovation, Technology and Techniques
A Marketer’s Roadmap to Navigating the Next Decade of Transformation
How Marketers can Innovate in Times of Disruption
The Role of AI in Marketing: Beyond Automation, Towards Personalisation
