Small businesses can in fact manage their social strategies without a ton of time, personnel, and money. Learn how to create an effective social strategy with minimal resources....
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Less-than-obvious features of the top social media platforms for businesses can help monitor audiences, create more streamlined, organized profiles, and use social more efficiently. ...
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What is social media integration and where should you start? Read on to learn how to incorporate social with events, networking, seminars, SEO, and more. ...
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Customers must be at the forefront of every marketing initiative, meeting, and to-do list. We’re truly living in the age of the digital marketer, as we now have the data and technology to make every interaction personal — and every journey unique....
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Your social strategy doesn't have to start from scratch. Take note of what your competitors or influencers are up to and learn from their wins and shortcomings. ...
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Maintaining social media profiles can rev up engagement with fans. But in order to create meaningful engagements, you have to find your target customers....
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For customers, it’s sometimes easier to tweet a product question than call customer service. Make your customers happier and outrank competitors by aligning customer service and social media. ...
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In the online marketing world, you get what you pay for. Fortunately, there are a number of ways to stretch each dollar and improve returns. Read on for expert tricks to make online marketing just a little bit more affordable. ...
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