You don't have to be a genius to advertise on Facebook. These step-by-step instructions will help you get the right message to the right audience....
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Social media is just one piece of the pie. If you don't measure your efforts, it's nearly impossible to learn and grow. Here are best practices to choose the best metrics and define ROI. ...
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Live video streaming is not a new technology. But with fresh apps like Meerkat and Periscope, marketers can change their social media game in a big way. ...
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Tweeting or sharing an update on LinkedIn may not seem as productive as cold-calling or attending customer events, but a recent podcast from the Canadian Marketing Association suggests more companies need to embrace “social selling” if they don’t want to miss out on many potential opportunities....
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LinkedIn is an invaluable tool for job seekers and recruiters. But to get the most out of this professional social media platform, users should consider a few etiquette tips first. ...
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