David Priemer

Founder of Cerebral Selling, David holds a B.Sc. in Chemistry and Atmospheric Science from York University and a Master’s degree in Chemical Engineering from the University of Toronto. When he's not thinking about Sales, David loves to cook, write, and spend some quality family time with his wife and three girls.

May 29, 2018 By David Priemer

Selling the Future: 3 Surprising Principles Modern Sellers Need to Master, Part 3

So how can you move from selling solutions to feelings? One of the easiest ways is to look for the deep-rooted feelings and beliefs that underpin your own organization and lead with those in your customer interactions.... Read More

Sales

May 22, 2018 By David Priemer

Selling the Future: 3 Surprising Principles Modern Sellers Need to Master, Part 2

A recent survey found that 59% of people block unwanted phone calls or texts, 75% say they receive too many emails from brands, and 69% say this behaviour has caused them to unfollow brands on social channels. So how can modern sellers like your break through?... Read More

Sales

May 15, 2018 By David Priemer

Selling the Future: 3 Surprising Principles Modern Sellers Need to Master, Part 1

Try asking that question the next time you find yourself with a group of friends or business colleagues. Better yet, try it the next time you happen to be in a room of salespeople! In my experience, no other question quiets a room faster in any scenario. ... Read More

Sales

January 19, 2016 By David Priemer

Three Interview Questions to Help Identify Top Talent

Hiring top talent is tough, which is why, over time, most hiring managers develop their own system of interview techniques and questions to grill would-be employees.... Read More

HR, Leadership

October 1, 2015 By David Priemer

A Simple Formula for High-Impact Sales Coaching

As sales leaders, coaching sales reps can sometimes feel like eating a triple-decker cheeseburger. We go in excited, eyes wide open, size-up the situation, look at all the possible angles we can attack this thing from, but ultimately end up diving in without a clear plan, hoping we make our way... Read More

Sales, Leadership