March 30, 2016 By Salesforce Canada

How to Tell a Better Story and Increase Conversions

Help your content stand out. Use these three literary devices to improve your writing and guide readers through your content.... Read More

Customer Service

July 17, 2015 By Salesforce Canada

How To Follow The ‘Episodic’ Journey Of B2B Buyers

In an age of e-commerce and digital marketing, does anyone really need to speak to a sales rep anymore? Thankfully, the answer is yes, and there is recent research that proves it. ... Read More

Sales, Customer Service

June 15, 2015 By Ritika Puri

7 Subtle Yet Powerful Ways to Build Stronger B2B Relationships

When it comes to relationship building, the smallest gestures matter most. In this post, learn how to forge stronger bonds with customers and prevent churn. ... Read More

Customer Success, Customer Service

June 2, 2015 By Ritika Puri

7 Awesome Tips to Ramp Up Your B2B Customer Onboarding Process

If you run the sales, marketing, or customer experience for a SaaS product, it's time to take your customer onboarding experiences to the next level. Read on to learn how to make the most out of every engagement opportunity. ... Read More

Customer Service

May 27, 2015 By Salesforce Canada

Five Statistics That Prove Canadian Firms Need to Prioritize Customer Service

By the time you finish reading this sentence, there’s a good chance someone in Canada will have dumped one of the companies they do business with, or at least be thinking about it. ... Read More

Customer Service

May 4, 2015 By Casie Gillette

How to Utilize Social Media for Customer Acquisition

Social provides businesses a means to interact with potential customers in a way they never have before. Learn how to improve your social strategy to help potential customers become customers. ... Read More

Customer Service, Social Media

March 30, 2015 By aaron orendorff

The Importance of Customer Reviews and How to Get Them

Customer reviews and revenue go hand in hand. In fact, companies with the highest customer loyalty typically grow revenues at more than twice the rate of their competitors. Want more data? A study of 200 of the Fortune 500 firms across 40 industries found a 1 per cent improvement in customer... Read More

Customer Service, Featured

February 24, 2015 By Salesforce Canada

How to Build Your Brand Through Customers

A brand can be defined as “a name, term, design, or other feature that distinguishes one seller's product from those of others.” Sounds simple enough. But is that what a brand really is? Consider this alternative definition from best selling author Seth Godin: “The set of expectations, memories,... Read More

Customer Service, Featured

February 16, 2015 By Salesforce Canada

Customer Service: The Forgotten Marketing Channel

Considering more than half of consumers would pay more for a better customer experience and that it takes 12 positive customer experiences to make up for one negative one; quick, effective service should be top of mind for any business. Put the customer back in customer service and make it easier... Read More

Customer Service, Featured

FEATURED CUSTOMER SERVICE POST

Before, During, and After: How to Improve Customer Service Every Step of the Way

BY FAN BI

How to Tell a Better Story and Increase Conversions

How To Follow The ‘Episodic’ Journey Of B2B Buyers

7 Subtle Yet Powerful Ways to Build Stronger B2B Relationships

7 Awesome Tips to Ramp Up Your B2B Customer Onboarding Process

Five Statistics That Prove Canadian Firms Need to Prioritize Customer Service

How to Utilize Social Media for Customer Acquisition

The Importance of Customer Reviews and How to Get Them

How to Build Your Brand Through Customers

Customer Service: The Forgotten Marketing Channel

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