January 27, 2015 By Salesforce Canada

30 Inspiring Customer Service Quotes and 4 Key Tenets to Live By

Customer service isn’t just about dealing with complaints. Providing excellent service starts at the incarnation of a product or service. Good service models are often built in to a brand early on rather than as a post-launch afterthought. Beyond closing a sale, the purpose of customer service is... Read More

Customer Service, Featured

January 14, 2015 By Salesforce Canada

Creating a Customer Empathy Map Using The 5 Senses

Developing customer profiles, sometimes referred to as customer personae, is a hot topic. The concept makes sense. In order to better understand your customer, create a fictitious profile of them complete with their name, job title, industry, educational background, pain points and ideal... Read More

Customer Service

December 29, 2014 By Salesforce Canada

3 Steps for Canadian SMBs to redefine customer experiences

Wouldn’t it be great if Canadian SMBs had some kind of search engine that told them what technology products and services they should purchase to help them grow? The Digital Adoption Compass, which was launched a few weeks ago by the Information and Communications Technology Council (ICTC), is a... Read More

Cloud, Customer Service, Small Business

December 18, 2014 By Salesforce Canada

What is CRM - A Holistic Approach to Customer Relationship Management

Sales, marketing, and customer service professionals love referring to CRM as a technology solution—and with good reason. Average improvements among Sales force customers reflect favourable returns: a 36 percent increase in sales productivity, a 25 percent increase in sales pipeline, a 26 percent... Read More

Customer Service

September 12, 2014 By Salesforce Canada

Effortless Service Doesn’t Mean You Can’t (or Shouldn’t) Wow Your Customers

Providing customers with an effortless service experience is a concept that has recently gained much attention and is based on a recent study by Corporate Executive Board (CEB), a leading member-based advisory committee for tens of thousands of organizations around the world. CEB’s research showed... Read More

Customer Service, Events

September 9, 2014 By Salesforce Canada

Making Effortless Customer Service a Reality

Have you heard about effortless service and how much customers value a low-effort experience? No? Don’t panic. We’re here to help. A recent study by Corporate Executive Board (CEB), a leading member-based advisory committee for tens of thousands of organizations around the... Read More

Customer Service, Events

September 4, 2014 By Salesforce Canada

You’re Invited! Bringing Effortless Customer Service to Life - September 16th in Toronto

Heard the new realities in customer service? Delighting customers doesn’t pay, the “dazzle factor” is wildly overrated, and customer service won’t make your customers more loyal. Crazy, hey? Well, maybe not. A recent study by Corporate Executive Board (CEB), a leading... Read More

Customer Service, Events

August 25, 2014 By Salesforce Canada

The Hidden Enemy of Good Customer Service

I recently bought a custom picture frame from Pictureframes.com that suffered significant damage in transit to my doorstep. I braced myself for an inconvenient return process: the frame was large and awkwardly-sized, and would certainly be expensive to repackage and ship back to the... Read More

Customer Service

August 14, 2014 By Salesforce Canada

What Comedy Teaches Us About Customer Relationships and Engagement

I’m a big, BIG fan of comedy. Not only does it have the ability to keep conversations light on their feet, but it also has the ability to engage people in a unique way, unmatched by any other human skill. Another important aspect of comedy: it forces you not take yourself too seriously. After all,... Read More

Customer Service, Featured

FEATURED CUSTOMER SERVICE POST

Before, During, and After: How to Improve Customer Service Every Step of the Way

BY FAN BI

30 Inspiring Customer Service Quotes and 4 Key Tenets to Live By

Creating a Customer Empathy Map Using The 5 Senses

3 Steps for Canadian SMBs to redefine customer experiences

What is CRM - A Holistic Approach to Customer Relationship Management

Effortless Service Doesn’t Mean You Can’t (or Shouldn’t) Wow Your Customers

Making Effortless Customer Service a Reality

You’re Invited! Bringing Effortless Customer Service to Life - September 16th in Toronto

The Hidden Enemy of Good Customer Service

What Comedy Teaches Us About Customer Relationships and Engagement

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