June 30, 2023 By Salesforce Canada

Tech Tools To Elevate Customer Experience and Engagement

Serving better food than other restaurants doesn’t matter if the service is slow and the waitstaff isn’t friendly. Offering a greater selection of products than competitors won’t make a retailer successful if their store is difficult to navigate and items aren’t well-organized. A hotel can offer... Read More

Customer Service

April 10, 2023 By Salesforce Canada

How To Close The Digital Empathy Gap And Build Customer Loyalty

If empathy was a product available for purchase, companies would be smart to stock up on it the way they used to fill storage rooms with paper, pens, and staplers. Empathy was once associated with behaviors we expected from our parents, teachers, and other authority figures. As businesses become... Read More

Customer Service

October 21, 2022 By Salesforce Canada

6 Ways To Use Automation To Improve Your Customer Service Team

They may not always be able to see it, but the best service agents have a way of making even the angriest or most disappointed customers smile. Sometimes the change in mood comes from helping resolve a misunderstanding over how a process works, like returning an order or getting a credit. There are... Read More

Customer Service

October 17, 2022 By Salesforce Canada

How to Maintain Customer Loyalty Amid Inflation

Economic challenges like inflation may seem like a bigger threat to customer loyalty than a raft of hard-working competitors, but the most successful businesses will be ready to take it on. Although the rate of inflation has declined over the past two months, the Bank of Canada noted its peak of... Read More

Customer Service

October 14, 2022 By Salesforce Canada

How to Keep Your Customers Loyal After a Price Increase

Every time a customer spends money with you, they’re investing in much more than a product or a service. They’re investing their time, because most purchases will involve at least some degree of research and consideration before a buying decision is made. In business-to-business (B2B) transactions,... Read More

Customer Service

October 7, 2022 By Salesforce Canada

Why 57% of Consumer Goods Execs Plan To Invest In Consumer Data

Keep the shelves well-stocked. Play some upbeat pop music softly in the background. Hire friendly people who will be waiting with a smile at the checkout. For a long time, these are the fundamentals of providing a great experience in the consumer goods sector. Today, market research tells a much... Read More

Customer Service

August 29, 2022 By Salesforce Canada

Didn't Get Tickets to Dreamforce in Person? Experience the Magic from Salesforce+

There’s no question Dreamforce 2022 will be filled with “you had to be there” moments. Fortunately, the definition of “being there” has been radically transformed. Just as organizations across Canada and around the world have embraced hybrid models that help employees work successfully from... Read More

Small Business, Startups, Sales, Customer Service, Marketing

August 19, 2022 By Salesforce Canada

How to Help Customers Navigate Changes in Processes

When customers ask this question, there are usually only two reasons behind it: “Since when?” could be the customer asking (with surprise and delight) how long you’ve been stocking a product they’ve been searching to find elsewhere. It could also mean they’re thrilled to discover you’ve introduced... Read More

Customer Service

August 4, 2022 By Salesforce Canada

Prioritizing Customers’ Needs Helps Manufacturers Stay Ahead of the Competition

It’s possible that someone working on the production floor of a manufacturer has never seen one of the company’s customers in person. Those on the manufacturer’s marketing team might have videoconferencing calls throughout the day, but not necessarily with an actual customer. Even those on the... Read More

Customer Service

FEATURED CUSTOMER SERVICE POST

Before, During, and After: How to Improve Customer Service Every Step of the Way

BY FAN BI

Tech Tools To Elevate Customer Experience and Engagement

How To Close The Digital Empathy Gap And Build Customer Loyalty

6 Ways To Use Automation To Improve Your Customer Service Team

How to Maintain Customer Loyalty Amid Inflation

How to Keep Your Customers Loyal After a Price Increase

Why 57% of Consumer Goods Execs Plan To Invest In Consumer Data

Didn't Get Tickets to Dreamforce in Person? Experience the Magic from Salesforce+

How to Help Customers Navigate Changes in Processes

Prioritizing Customers’ Needs Helps Manufacturers Stay Ahead of the Competition

New to Salesforce?

About Salesforce

Popular Links

Americas

Europe, Middle East, and Africa

Asia Pacific