February 14, 2017 By Salesforce Canada

Beyond Demographics: What Do You Need to Know About Your Customers

The more personalized your sales process, the more more success you should see. Learn more about using demographics and data to understand your customers better.... Read More

Customer Service

February 8, 2017 By Salesforce Canada

Harnessing Your Brand’s Ardent Fans to Acquire New Customers

The people who use your brand’s products and services have invaluable feedback to share. So listen and respond to what they have to say, give them a platform, and watch your customer acquisition rates grow.... Read More

Customer Service

January 31, 2017 By Kathryn Casna

New Data: The Connected Customer's Wants and Needs in 2017

Explore tactics you and your team can use to become more productive and better spend the hours in your day.... Read More

Customer Service

January 16, 2017 By Salesforce Canada

The Top 10 Things All Customers Actually Want

Keep track of the public’s perception of your company with social media listening, and engage customers and non-customers with honest, sincere conversations.... Read More

Customer Service

January 9, 2017 By Erica McGillivray

Why Helping Your Customers Help Themselves May Be Your Best Customer Satisfaction Strategy

Make sure your brand has full integration of self-service methods and options in order to contact your support, sales, or community teams.... Read More

Customer Service

December 29, 2016 By Kathryn Casna

10 Important Ways You Need to Use Your Customer Data

A CRM (Customer Relationship Management) solution helps you understand customers better through their personal preferences, solve problems faster with access to past customer interactions, and identify new sales opportunities by analyzing your best customers’ purchase histories.... Read More

Customer Service

December 19, 2016 By Salesforce Canada

Here's How to Inspire and Reinvigorate Your Customer Service Team

Learn how to develop a culture that motivates the customer service team to stay invested in their work and strive for positive customer engagement.... Read More

Customer Service