January 22, 2020 By Salesforce Canada

The Right Business Tools Can Reduce Meetings: Here’s How

In our personal lives, the three-word sentence that often requires the most courage to say (at least for the first time) is “I love you." In our professional lives, it’s “Can we meet?” There are few of us with calendars with a lot of empty slots in them right now. Whether you work for a large... Read More

Productivity

January 21, 2020 By Salesforce Canada

6 Unconventional Ways To Build a Sales Relationship

A salesperson calls or emails, some kind of discussion follows, something is purchased and, at a later date, it all happens again. This may be the script we all have in our heads when we think about what a salesperson-client relationship looks like, but there are plenty of ways to rewrite it. A... Read More

Sales

January 17, 2020 By Salesforce Canada

An Introduction To Low-Code App Development

The apps we use to order food in our personal lives or manage inventory at work have become so sophisticated that creating software now feels more than merely a technical discipline. App development seems to have become almost an art form. And unfortunately, not all of us consider ourselves... Read More

IT, Platform

January 15, 2020 By Salesforce Canada

Should Social Media Be A Part Of Your Sales Strategy?

When a sales rep is on the phone, making a series of cold calls, it’s easy for managers to conclude they’re being productive. Same goes for spotting them creating a pitch deck for a prospect, or writing a follow-up email after a recent customer meeting. Watching them scrolling through or “liking”... Read More

Marketing, Social Media Marketing, Social Media, Sales

January 10, 2020 By Salesforce Canada

Make Your Website A Marketing Asset

You see it all the time — on digital ads, on billboards or even on business cards: “Visit us online at XYZCorp.com." It looks like a complete sentence, but it’s not. On some level, customers need to see the website URL in that sentence followed by the word “because,” along with a reason to... Read More

Website, Marketing

January 9, 2020 By Salesforce Canada

Use Your CRM Platform To Make This The Best Q4 Ever

The holiday shopping season may be over, but the opportunity for retailers to capitalize on it is not. For many years, the weeks leading up to holidays like Christmas and New Year’s Eve were considered the make-or-break period for selling everything from clothes to major appliances. That’s why the... Read More

Retail, Sales

January 8, 2020 By Salesforce Canada

More than Diversity: How to Work Toward Equality in Your Company

We are better people, companies, and communities when we commit to equal pay, equal opportunity, equal education, and equal rights. Marc Benioff, Chairman and CEO of Salesforce In order for a business to best serve its community, its workforce should reflect that community. That means more than... Read More

Thought Leadership

January 7, 2020 By Salesforce Canada

Your Marketing Timeline For the NRF

Much like a sudden deluge of shoppers into a retail store or an unexpected spike in orders via an e-commerce site, there’s never enough time to prep for something like NRF 2020. Best known as “Retail’s Big Show” and produced by the National Retail Federation, NRF 2020 will attract nearly 40,000... Read More

Events

January 3, 2020 By Salesforce Canada

Create Better Content Marketing In 7 Steps

Although some content marketers can be as productive as a team of factory workers, it’s important to remember that you’re not creating widgets. The assets content marketing teams produce — whether it’s white papers and eBooks, blog posts or videos — always need to ladder back to a business... Read More

Content Marketing, Marketing

Salesforce Canada

The Right Business Tools Can Reduce Meetings: Here’s How

6 Unconventional Ways To Build a Sales Relationship

An Introduction To Low-Code App Development

Should Social Media Be A Part Of Your Sales Strategy?

Make Your Website A Marketing Asset

Use Your CRM Platform To Make This The Best Q4 Ever

More than Diversity: How to Work Toward Equality in Your Company

Your Marketing Timeline For the NRF

Create Better Content Marketing In 7 Steps

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