July 26, 2023 By Salesforce Canada

Automate Your Follow-Up Workflow to Boost Sales Conversions

Sales processes can take many forms, but they often go either like this: Meet the customer -> Make the pitch -> wait to hear back Or this: Customer visits the web site -> they click around -> wait to see if they come back In both cases, there is another critical step that makes all the difference... Read More

Sales

July 19, 2023 By Salesforce Canada

Small Business, Big Impact: Women-Owned SMBs Continue to Grow

You see them appearing more often on the keynote stages of industry events. They’re increasingly standing among those competing in pitch competitions like Dragon’s Den. But there are also an entire cadre of women launching and running successful small businesses who might go unrecognized were it... Read More

Small Business

July 12, 2023 By Salesforce Canada

Why Your SMB Should Harness The Power of AI for Retail Sales Forecasting

She hadn’t even planned to buy anything. Between leaving a client meeting and picking up her kids from school, however, she had a little bit of time, and the store was right there. She would be going out for date night at the end of the week, and she had seen a cute skirt the retailer showcased in... Read More

Sales

July 5, 2023 By Salesforce Canada

How AI and Automation Can Help Improve Canadian Supply Chains

If you look closely at Canada’s coat of arms, you’ll see the words “A Mari Usque ad Mare,” which is Latin for “from sea to sea.” It’s a motto that speaks to the breadth of our geography and the culture that spans our country, but it could also describe the aspirations of our national supply... Read More

Small Business

July 3, 2023 By Salesforce Canada

5 Actionable Ways To Build Stronger Relationships Between Employees

Sure, the phrase “Team work makes the dream work” has a nice ring to it, but let’s stop and consider what we’re dreaming about. For most companies, the dream is to grow. That could mean growing the number of customers. It could be growing the number of locations in which it sells products and... Read More

Small Business

June 30, 2023 By Salesforce Canada

Tech Tools To Elevate Customer Experience and Engagement

Serving better food than other restaurants doesn’t matter if the service is slow and the waitstaff isn’t friendly. Offering a greater selection of products than competitors won’t make a retailer successful if their store is difficult to navigate and items aren’t well-organized. A hotel can offer... Read More

Customer Service

June 28, 2023 By Salesforce Canada

How AI Can Revolutionize Your Hiring Efforts

Everybody recognizes “a good hire” when they see one. It’s the person who’s joined the company with ambition and drive, ready to demonstrate excellence in the role they’ve been given. When it’s time to offer new ideas to solve long standing problems, this is the person eager to contribute to the... Read More

Small Business

June 26, 2023 By Salesforce Canada

Turn Clicks into Conversation with Content Personalization

When a friend or family member sends you a birthday card in the mail, do you think of it as “content?” Probably not. After all, if they took the time to choose a card with a design and message that reflects who you are, you’re more likely to think of it as a thoughtful gesture. If they hand-wrote a... Read More

Marketing

June 21, 2023 By Salesforce Canada

Video Marketing Dos and Don’ts Every Brand Should Follow

There’s more to video marketing than picking up a camera and hitting “record.” It goes beyond editing footage and adding special effects. Even the distribution of video content through a variety of digital channels isn’t enough to make it a successful marketing tactic. Success with video marketing... Read More

Marketing

Salesforce Canada

Automate Your Follow-Up Workflow to Boost Sales Conversions

Small Business, Big Impact: Women-Owned SMBs Continue to Grow

Why Your SMB Should Harness The Power of AI for Retail Sales Forecasting

How AI and Automation Can Help Improve Canadian Supply Chains

5 Actionable Ways To Build Stronger Relationships Between Employees

Tech Tools To Elevate Customer Experience and Engagement

How AI Can Revolutionize Your Hiring Efforts

Turn Clicks into Conversation with Content Personalization

Video Marketing Dos and Don’ts Every Brand Should Follow

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