January 2, 2020 By Salesforce Canada

A Look Back At The Mobile Greenhouse Journey

Years from now, untold numbers of Canadians may walk past a tree and have no idea about its secret connection to the history of entrepreneurship. The exceptions will be those responsible for getting more than 790 of those trees planted — which is what happened when they shared their company goals... Read More

Digital Transformation

December 18, 2019 By Salesforce Canada

To Grow Your Company, Drive Innovation

It’s hard to stay stagnant in business over the long run. The hope is that you’re gaining ground and growing your company and customer base. There’s the alternative, of course, but there’s no staying in neutral. Many companies try to retain and grow their market share by getting into price wars... Read More

Thought Leadership

December 16, 2019 By Salesforce Canada

The Case For — And Against — Business Cards

At a time when we can store thousands of images on our smartphones and millions of records in a server, it’s kind of amazing that some of the most critical data about our professional lives still fits neatly on a small piece of cardboard. Long before digital communications tools like email and... Read More

Sales

December 13, 2019 By Salesforce Canada

Ready To Make Your First Sale On Instagram?

Many people are probably quicker to associate Instagram with the word “selfies” than “shopping,” but that’s about to change. The volume and amount of time people spend on Instagram — not only looking at content but interacting with it through likes and comments — means it has quickly evolved into... Read More

Sales, Social Media

December 11, 2019 By Salesforce Canada

A Day in the Life of a Sales Manager: What Do They Do?

From start to finish, a day in the life of a sales manager is a mix of routine, process fulfillment, data analysis, accountability checks, and coaching. Although their directive — to get more sales — is simple, to be successful at their jobs, sales managers must balance selling with customer... Read More

Sales

December 9, 2019 By Salesforce Canada

The True Value Of Your Conversion Rate

Win an athletic competition like a race and you might get a trophy, cash, a paper certificate or simply bragging rights. All of these things represent a sort of prize, but they can make the experience of victory feel very different. This is not unlike achieving a “conversion" within a... Read More

Sales

December 6, 2019 By Salesforce Canada

No Matter What, You Still Need Customer Service Reps

Anyone can rhyme off a bad experience that soured them on the promise of customer service. This can range from being kept on hold indefinitely and having no one respond to a message or post on social media to an urgent email message that seems to disappear into the ether. This is why, at first,... Read More

Customer Service

December 2, 2019 By Salesforce Canada

How To Manage A Client Relationship When Your Personalities Are Different

You may not need a degree in psychology to have a career in sales, but you have to know how to read people -- and how to adjust your approach accordingly. When you’re initially pitching a new client, for example, the first thing they’re probably thinking about is not just your company or the... Read More

Sales

November 29, 2019 By Salesforce Canada

How To Sell A Product That's Too Good

Under the list of “Nice Problems To Have,” this one has to be near the top: a product that’s so popular you’re running out of potential new customers. If we’re honest, a lot of what sales teams are forced to bring to market have their flaws, or at least some tradeoffs that make growing a base of... Read More

Sales

Salesforce Canada

A Look Back At The Mobile Greenhouse Journey

To Grow Your Company, Drive Innovation

The Case For — And Against — Business Cards

Ready To Make Your First Sale On Instagram?

A Day in the Life of a Sales Manager: What Do They Do?

The True Value Of Your Conversion Rate

No Matter What, You Still Need Customer Service Reps

How To Manage A Client Relationship When Your Personalities Are Different

How To Sell A Product That's Too Good

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