February 21, 2020 By Salesforce Canada

How To Pitch Your App Idea

Sales reps are used to presenting their forecasts at least once a quarter. Marketers often have to run through an upcoming campaign to the exec team. Heads of HR know they have to provide overviews of training or changes to the company's benefits program in a way that’s easy to understand. Even... Read More

Apps, Sales

February 20, 2020 By Salesforce Canada

All The Hidden Meanings Behind A Lead’s ‘No’

It’s amazing how powerful the word “No” can be to a new salesperson, considering how short it is. Just two letters. Just one syllable. And still, it sometimes feels like a door is being closed in your face, or a phone call is being brought to an abrupt end. Even a novice sales rep will expect a... Read More

Lead Generation, Sales

February 12, 2020 By Salesforce Canada

A Marketer’s Introduction To Reddit

Brands need to communicate in ways that are professional, polite, and personalized to customers. In other words, it’s important to show good etiquette. This is not to be confused with “Reddiquette” — otherwise known as the art of having conversations on Reddit. Given the prominence of social media... Read More

Social Media Marketing, Marketing

February 10, 2020 By Salesforce Canada

Building An App? Learn Some Tricks From The Best Apps Available

A large enterprise might be headquartered in a skyscraper versus a small business that’s run out of a strip mall, but once they have mobile apps, customers start to look at companies of all sizes with very similar expectations. They might understand, for instance, that a mom and pop shop won't... Read More

Low Code, Platform

February 4, 2020 By Salesforce Canada

How To Come Up With Captions For Every Post

Don’t let the sea of photographs and videos filling your feed on Facebook, Twitter, Instagram or even LinkedIn fool you: the written word is alive and well. Companies that want to take advantage of social media services as a marketing channel have recognized that these services have become... Read More

Social Media Marketing, Marketing

February 3, 2020 By Salesforce Canada

Do You Really Need Data And Metrics?

The innovations we’ve seen in cloud computing, mobility and artificial intelligence have been amazing, but so far there’s no technology that can allow busy entrepreneurs to create replicas of themselves. If you’ve launched a small or medium-sized business and have watched it grow, you know how... Read More

Data Management

January 31, 2020 By Salesforce Canada

How To Make Your Customer Service Agents Seem Omniscient

Go to the counter at a coffee shop or fast food restaurant and you’ll occasionally see an employee looking slightly nervous and wearing a badge that says “TRAINEE.” These people usually aren’t left completely on their own. There’s often a more experienced team member showing them the ropes.... Read More

Customer Service

January 30, 2020 By Salesforce Canada

5 Reasons Why Clickbait Titles Have No Place On Your Blog

If the clickbait titles we see online today have an ancestor, it’s probably the headlines that are still featured on the covers of most printed tabloid magazines. Almost every week you’re likely to see a story about a celebrity giving birth with a headline like, “HER MIRACLE BABY,” for instance,... Read More

Marketing

January 24, 2020 By Salesforce Canada

Are CRM Platforms Just For B2B Companies?

In some restaurants you’ll occasionally come across a waiter who, without even knowing the term, is almost acting like a walking, talking CRM. These are the waiters who can distinguish a regular from someone who’s coming to the restaurant for the first time, and suggests their favourite meal even... Read More

CRM, B2C Marketing

Salesforce Canada

How To Pitch Your App Idea

All The Hidden Meanings Behind A Lead’s ‘No’

A Marketer’s Introduction To Reddit

Building An App? Learn Some Tricks From The Best Apps Available

How To Come Up With Captions For Every Post

Do You Really Need Data And Metrics?

How To Make Your Customer Service Agents Seem Omniscient

5 Reasons Why Clickbait Titles Have No Place On Your Blog

Are CRM Platforms Just For B2B Companies?

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