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How To Connect Silos
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Weekly Insights: Video Ads Positively Impact Brands and Increase Purchases; March Madness Coverage

Apr 08, 2015 By Hilary Givens

Advertising Insights: Video Ads Positively Impact Brands and Increase Purchases; March Madness Coverage

In this week's edition of Advertising Insights, we show the impact of video advertising in increasing your brand awareness, ad recall, and driving purchases. In addition, we take a look back at the year’s “maddest” month of advertising (on Twitter specifically) in college sports, March Madness. A... Read More

Marketing, Social Media, Social

Apr 07, 2015 By Jill Mersereau

#Winning at Social: 5 Tips for Non-Profit Events

A few years ago, a friend asked me, “How can someone ‘win’ at social media?” This sparked an interesting conversation around what it takes to be a leader on social and what those key performance metric indicators are. Fast forward a couple of years and I had become the social media manager for a... Read More

Foundation, Marketing, Social

Apr 06, 2015 By Hilary Givens

The Complete Guide to Social Ad Specs on Facebook

As an advertiser on Facebook, you know there is a multitude of ad specifications to consider before launching an ad campaign. There are various image sizes, character requirements, headline lengths, and more. To make this process easier, here’s a complete guide to Facebook social ad specs that... Read More

Marketing, Social

Apr 02, 2015 By Kyle Graden

Advertising Insights: Effective Video, Twitter for Retail, Easter Strategy

This week we have insights on why video is effective for driving traffic and engagement, how the share of conversations on Twitter through the purchase cycle differs by industry, and how users around the world engage about Easter on Facebook. This portion of an infographic by Delos Incorporated... Read More

Marketing, Social

Mar 25, 2015 By Zachary Reiss-Davis

3 Key Advertising Takeaways From Facebook F8

Today at F8, Facebook discussed several key areas that matter for advertisers. First, it flexed its muscle and showed all of the ways that it has helped its partners grow their businesses. This focused on the Facebook vision of helping developers Build, Grow, and Monetize apps. There were a... Read More

Marketing, Social

Mar 24, 2015 By Hilary Givens

Advertising Insights: Mobile and Retail Together, eCommerce Across Devices, and Video Ads

This week, we shed light on the importance of mobile advertising and engaging the customer across multiple devices in retail, and rich interactive media content like video. Today’s customer is connected more than ever before. They are accustomed to having access to what they want, when and where... Read More

Marketing, Marketing Cloud, Social

Mar 23, 2015 By Heike Young

#Winning at Social: 4 Steps to Enhance Your Social Media Strategy: A New Salesforce E-Book

Social media is now a full-scale mass communications and customer service juggernaut. If you need a reminder of social’s importance, consider these numbers: Social media is the #1 marketing channel where marketers plan to increase budget in 2015 (via 2015 State of Marketing) 64% of... Read More

Marketing, Marketing Cloud, Social

Mar 20, 2015 By Gary Galvin

4 Best Sales Practices for Using Social Media

Social media has been traditionally known for it's "soft selling" approach, meaning most users are not online for the sole purpose of shopping and, therefore, they must be persuaded in a different way. What does that mean for you? How do you "sell" through social media... Read More

Sales, Social

Mar 20, 2015 By Laura Fagan

5 Essential Ingredients For Your HR Transformation: A New Salesforce E-Book

The world has changed. Things are moving faster and people are more connected than ever before. Driving much of this innovation are the cloud, mobile, and social applications that consume our personal lives. A significant byproduct of this change is a new emerging workforce — one that expects to... Read More

Apps, Cloud, IT, Mobile, Platform, Social

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Advertising Insights: Video Ads Positively Impact Brands and Increase Purchases; March Madness Coverage

#Winning at Social: 5 Tips for Non-Profit Events

The Complete Guide to Social Ad Specs on Facebook

Advertising Insights: Effective Video, Twitter for Retail, Easter Strategy

3 Key Advertising Takeaways From Facebook F8

Advertising Insights: Mobile and Retail Together, eCommerce Across Devices, and Video Ads

#Winning at Social: 4 Steps to Enhance Your Social Media Strategy: A New Salesforce E-Book

4 Best Sales Practices for Using Social Media

5 Essential Ingredients For Your HR Transformation: A New Salesforce E-Book

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First