Marc has been telling the social enterprise story using examples like Toyota Friend, Groupon Forever, and Gadorade's Mission Control, but at Salesforce we still needed to undergo our own social transformation.
We wanted to be able to tell our story by Dreamforce and we wanted to share it at the Community Keynote first. 

Social Enterprise Transformation

The video tells the story of how we were approaching social media, what changed our perspective, and how we rallied our entire marketing organization to make social part of their conciousness.