For all of our small businesses, startups, and entrepreneurs attending Dreamforce 2018, this is your essential guide to navigating the week. Be sure to add these experiences to your #DF18 schedule while there’s still room – we can’t wait to see you there!
Essential stops to make at Dreamforce
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Laszlo Bock is the co-founder and CEO of Humu. Previously, he was the Senior Vice President of People Operations at Google from 2006 to 2016. Laszlo is credited with creating the field of People Analytics, the application of academic-quality rigor and Google-paced innovation to people management....
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Representation matters. That’s more than just a hypothesis; it’s the value proposition on which Karen Okonkwo and Joshua Kissi based their new business.
Karen and Joshua met through a friend, connecting easily as entrepreneurs and first-generation African immigrants. At the time, Karen ran a blog —...
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Y’vonne Ormond is CEO and Founder of 5P Consulting, a business transformation consulting firm that aims to improve business productivity through process and technology. 5P Consulting currently uses Salesforce Essentials as its CRM solution.
We sat down with Y'vonne to hear her inspiring story of...
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Marketers love to stay on top of the latest trends. It’s part of the job description and, quite frankly, it’s in our DNA. Hitching your star to the right marketing trends is also just good business.
To that end, we’ve combed through our research to identify the three hottest SMB marketing trends of...
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First things first: fundraising is a tool, not a business model. Many great companies have been successful at raising outside funds to finance growth, but it is just one possible step on the journey rather than a destination unto itself.
Capital can help bring your business’s vision to life in a...
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"Change is inevitable."
"Change is the only constant."
You’ve heard it all before. And that’s because it’s true — especially in business. As Harvard Business School professor Rosabeth Moss Kanter put it, successful companies develop “a culture that just keeps moving all the...
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Adopting a CRM can be a game changer for any small or medium-sized business (SMB).
After all, many companies come to Salesforce relying only on a spreadsheet-based system, wherein everything from sales reports to customer records – and beyond – is tediously squeezed into Excel sheets that have...
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Scott Wilson is the Founder and CEO of thatsoftwareguy.com, an independent ecommerce software company that uses Salesforce Essentials, Salesforce’s CRM built for small business.
A lot of things in life “just happen.” Some call it a coincidence. To me, it’s meant to be. My journey as an entrepreneur...
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