Your marketing team is riding the wave of video. They are creating videos and distributing them through channels like YouTube, Slideshare, your blog, and paid media opportunities. But they are completely ignoring LinkedIn.
This creates an opportunity for sales reps and executives to use existing...
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Finding and onboarding good salespeople takes time and money. Not only is it hard to find good salespeople, but the cost of a new hire not working out is enormous.
Think about it; say it takes three months to find a solid candidate, but after six months of mediocre or poor performance, you...
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Many business-to-business (B2B) companies believe there’s little opportunity to generate new leads and reach buyers by phone during the holidays—but our data suggests there’s a greater opportunity than you might think.
Compared to the rest of the year, buyer activity is certainly down in December,...
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In AntiFragile, author Nassim Taleb explains what companies can do to lower their risks of catastrophic events, despite prevailing complexities and uncertainties in sales and beyond.
Firms that thrive on uncertainty benefit more when they’re right, than harmed when they’re wrong. If...
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This year at Dreamforce, we announced the launch of our Sales Surfboard Awards program. These awards recognized 18 customers — the ones with the most eye-popping stories of innovation and sales success in Sales Cloud, Data.com or Work.com to accelerate performance. Salesforce received over 120+...
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Building a business from the ground up is no easy task. Aside from finding start-up capital, capable employees, and customers to service, entrepreneurs have to consider how to best streamline their business and marketing efforts to work smarter.
Listed below are four tech tools that can help you...
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2014 is approaching and no matter what else makes it onto your agenda, make sure these six initiatives sit front and center next year.
1. New Client Acquisition
A sales manager has many responsibilities. Your company is going to make great demands of you, especially when it comes to your time. But...
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When the legendary radio brand, National Public Radio (NPR), decided to pull in more listeners, they needed a low-cost/high-visibility strategy that could generate results. Creating content that delivered real value to potential listeners was the perfect solution, but it required NPR to really...
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Once you have leads in your pipeline, how do you nurture the leads? With so many industries cutting back on field sales, creating content that answers buyers’ needs and questions throughout their buying process is an effective way to nurture leads and speed up sales cycles. This is content...
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