360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Feb 19, 2014 By Jenna Hanington

4 Ways to Unlock Your CRM with Marketing Automation

When it comes to marketing technologies, marketing automation and CRMs are two of the most complementary tools out there. When paired with a CRM, marketing automation can unlock much of the key functionality that top-performing sales and marketing teams now rely on — like the ability to run... Read More

Marketing Cloud, Sales Cloud

Jan 30, 2014 By Adam Blitzer

4 Ways to Personalize Your Marketing with Automation

Wouldn’t it be great if marketers could customize their marketing message to every single one of their buyers? We might not be quite there yet, but we’re closer than ever to achieving that 1:1 marketing ideal. If you were at Connections or Dreamforce 2013, this shouldn’t be news to you — in fact,... Read More

Marketing Cloud, Sales Cloud

Jan 13, 2014 By Jenna Hanington

20 Incredible Marketing Automation Stats

Marketing automation is getting harder to ignore, especially when the industry is expected to grow 50% by 2015 (SiriusDecisions). More and more top-performing companies are adopting marketing automation solutions, and with the data uncovered over the past few years, it’s not hard to see why. If... Read More

Sales Cloud

Nov 05, 2013 By Jenna Hanington

5 Ways to Improve Sales Leads with Marketing Automation

If you already have a CRM, then you’re probably well-versed in the art of tracking sales opportunities, managing customer relationships, creating tasks, and providing customer support. But what about more marketing-focused processes like lead qualification, lead nurturing, email marketing, and... Read More

Sales Cloud

Oct 29, 2013 By Matt Wesson

What is Marketing Automation?

As marketing automation continues to rise in popularity, it may seem like just another tool to tack onto a growing list. Marketers and sales reps alike have spent the last few years obsessively collecting as many new technologies as they can fit into their browser's bookmark bar. These new... Read More

Marketing, Sales, Sales Cloud

Oct 28, 2013 By Jenna Hanington

8 Signs You Might Need Marketing Automation

If you’re a B2B marketer, you probably deal with one or more of these on a daily basis: email marketing, lead generation, social media, search marketing, and the list goes on. For many marketers, the day is spent juggling each of these in turn, the only respite coming in the form of lunch or a... Read More

Featured, Marketing, Sales Cloud

Oct 23, 2013 By Jenna Hanington

5 Tips for Lead Management Success

Lead management, like marketing in general, is both an art and a science. And for SMBs in particular, it’s important to get a solid lead management system off the ground so that your marketing and sales teams are always on the same page. With no agreed-upon definition of a “qualified lead,” and... Read More

Sales Cloud

Jul 17, 2013 By Russ Henneberry

Advice for Young Salespeople from 9 Sales Veterans

Much has changed in the sales game over the years, and much has stayed the same. We asked these sales veterans for tips for the young salesperson. Questioning and listening skills are vital. Close behind that would be pricing integrity. A young salesperson can learn a lot from veteran salespeople... Read More

Sales Cloud, Small Business

Jun 10, 2013 By Jason Boies

5 Ways to Improve Outbound Sales Performance

Outbound sales performance has changed as the business world evolves to a more qualitative, relationship-focus world. Kerri Jankelow, Regional Sales Manager, Sales Solutions at LinkedIn shared compelling solutions to this business shift in the Data.com webinar with our own Shannon Duffy,... Read More

Sales, Sales Cloud

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

4 Ways to Unlock Your CRM with Marketing Automation

4 Ways to Personalize Your Marketing with Automation

20 Incredible Marketing Automation Stats

5 Ways to Improve Sales Leads with Marketing Automation

What is Marketing Automation?

8 Signs You Might Need Marketing Automation

5 Tips for Lead Management Success

Advice for Young Salespeople from 9 Sales Veterans

5 Ways to Improve Outbound Sales Performance

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First