360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Feb 22, 2016 By Devon McGinnis

New Research: What Millennials Expect from Retail Banks

It’s no great surprise that Millennials see things a little bit differently. This generational mindset impacts their behavior as consumers — including the brands they choose and the ways they interact with those companies — and retail banks are no exception to this new wave of expectations. Change... Read More

Cloud, Retail, Customer Service

Feb 11, 2016 By Joanna Beerman

Let’s Get Personal: Why We Should Stop Thinking about Channels and Start Thinking About Customers

The age of multi-channel is over. Retailers now live in the Age of the Shopper, where shoppers control the relationship and demand a connected brand experience. Unfortunately, most retailers play in a channel-driven world. ... Read More

Service, Service Cloud, Retail, Customer Service

Jan 29, 2016 By Kristen DeLotto

Retail Ads Shift Toward Measurable and Personalized Advertising

Last week, the National Retail Federation (NRF) had its annual convention which it has held for 100 years. We had a major presence this year, with a Salesforce and TOMS pop-up retail experience and Shelley Bransten (Salesforce SVP Retail) presenting alongside Join Yasir Anwar, Macy’s and... Read More

Advertising, Marketing, Marketing Cloud, Retail, Social

Jan 29, 2016 By Gordon Evans

The Future of Retail Marketing is Here (and it's Amazing)

The retailer/consumer relationship has completely transformed—requiring a fresh approach to delivering great experiences with every interaction. Check out how the world’s best brands are tackling the challenge with these insights from the National Retail Federation show. ... Read More

Marketing, Marketing Cloud, Retail

Jan 15, 2016 By Emily Stanford

3 Shopping Stats that Have Retailers like Design Within Reach Rethinking Customer Interactions

Salesforce Research conducted a survey – the 2015 Connected Shoppers Report – that deeply examines the current attitudes, habits, and technology shoppers are using to accelerate the pace of innovation in retail. We’ve pulled out three of the major stats that Salesforce Research uncovered and how... Read More

Cloud, Featured, Innovation, Leadership, Analytics, Retail, Customer Story

Jan 11, 2016 By Matthew Hutchinson

A Sneak Peek at the Future of Retail at NRF

On January 17-20, over 33,000 retailers will attend the National Retail Federation (NRF) Conference. There will be numerous opportunities to discover how Salesforce customers are redefining retail marketing, sales and service. Let’s take a look at a few must-see highlights! ... Read More

Marketing, Marketing Cloud, Events, Retail

Dec 14, 2015 By Zachary Reiss-Davis

High U.K. Advertiser Demand for Facebook Ads on Black Friday, Cyber Monday

For years in the United States, Black Friday -- the day after American Thanksgiving -- has marked the official start of deep discounts and the Christmas shopping period. Five years ago, it didn’t exist in the United Kingdom, but this year, Visa Europe predicted expected “as much as £2B spent in... Read More

Advertising, Marketing, Marketing Cloud, Retail, Social, Social Media

Dec 08, 2015 By Devon McGinnis

Catch More Holiday Shoppers with Geolocation

During the 2015 holiday shopping season, it’s estimated that beacons and other location-based marketing solutions will drive $7.5 billion in spending by Millennials in the US (as predicted by inMarket). For anyone needing a quick refresher course in how geolocation and mobile marketing work, here... Read More

Cloud, Innovation, Retail, Marketing

Dec 07, 2015 By Hilary Givens

Retail Looks to Mobile and Video, Particularly This Holiday Season Through January

Retail advertising takes the lead in digital ad spend, ramping up mobile and video ads in particular. Twitter an important part of the success the retail industry is seeing in the digital purchase lifecycle. While the holiday season is as a crucial period for mobile advertising, recent data shows... Read More

Advertising, Marketing, Marketing Cloud, Social, Retail

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

New Research: What Millennials Expect from Retail Banks

Let’s Get Personal: Why We Should Stop Thinking about Channels and Start Thinking About Customers

Retail Ads Shift Toward Measurable and Personalized Advertising

The Future of Retail Marketing is Here (and it's Amazing)

3 Shopping Stats that Have Retailers like Design Within Reach Rethinking Customer Interactions

A Sneak Peek at the Future of Retail at NRF

High U.K. Advertiser Demand for Facebook Ads on Black Friday, Cyber Monday

Catch More Holiday Shoppers with Geolocation

Retail Looks to Mobile and Video, Particularly This Holiday Season Through January

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First