360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Aug 14, 2013 By Joe Ciarallo

How Cisco Achieved 281% ROI with Social Listening and Salesforce Radian6

Over half of CEOs expect social channels to be the primary way of engaging customers within the next five years. One company that is leading the way with social listening and engagement is Cisco Systems. The worldwide IT leader -- with more than 65,000 employees in 80 countries – has... Read More

Featured, Marketing

Aug 13, 2013 By Laura Fagan

3 Major Benefits a Cloud Platform Has Brought to Seagate

It is increasingly true that modern cloud and mobile enterprise apps are vital to improving productivity. Seagate, a world leader in storage solutions, saw this need in their company, and set out to create applications that could be delivered quickly and cost effectively. The apps also needed to... Read More

Mobile, Platform

Aug 13, 2013 By Walter Rogers

Why Do Customers Buy? The Answers to Help You Sell

If you have heard it once, you have heard it a hundred times, “I really like your product, but the price is just a little out of my budget. Can you drop the price by 20 percent?” Because sales professionals get this request so often, they assume that the most important thing to customers is... Read More

Sales

Aug 13, 2013 By Ian Brodie

3 Fresh Marketing Lessons from David Ogilvy

From the 60s through to the 80s, David Ogilvy was the King of Madison Avenue. And some of his less well-known marketing strategies are tailor-made for today’s marketing environment, where so much focus is now creating great content. Back in the day, clients from Rolls Royce to Schweppes to... Read More

Marketing

Aug 13, 2013 By Andrew Gothelf

Stick to Solutions (And 5 Other Steps To Rock Your Next Sales Meeting)

Your presence in a sales meeting can make or break your chances at making a deal. The way you interact with the people in the room, the solutions you provide, and your overall tone can quickly put you into the good (or bad) graces of your prospects. Bringing resources, telling stories, and asking... Read More

Sales, Small Business

Aug 13, 2013 By The Irreverent Sales Girl

10 Ways Being a Gold Digger Ensures Long-Term Sales Success

It sucks to lose a sale. Especially one you were sure was going to close. Maybe you had even counted it towards your quota as a done-deal. Ugh! This happened to me a while back – and it nearly killed my year. Luckily, after I absorbed the shock, I went on a hunt for gold. The gold in the lost... Read More

Sales

Aug 12, 2013 By Jason Boies

10 Smart Customer Service Tips from Small Businesses

Whether you sell clothing or burritos, stellar customer service will help your business grow. As part of last fall's Dreamforce, John Rote, VP of Customer Experience for men's online fashion retailer Bonobos, and John Pepper, Founder & CEO of Burrito restaurant chain Boloco led a... Read More

Customer Service, Small Business

Aug 12, 2013 By Gina Sheibley

Coming in November: New Salesforce Performance Edition

Over the last decade, we’ve seen a tremendous revolution in how companies are able to connect with their customers, employees, partners and products. With the rapid adoption of mobile devices, social networks and cloud computing, customer expectations have changed. Companies everywhere are... Read More

News

Aug 12, 2013 By Jennifer Burnham

The Perfect Sales Qualified Lead

Marketing’s job is to keep the sales funnel full of high value leads, while the sales team’s job is to close new business. The truth is that is these two teams don’t always work in alignment. Sales teams spend wasted time mining leads of varying quality from a variety of sources, and... Read More

Sales

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How Cisco Achieved 281% ROI with Social Listening and Salesforce Radian6

3 Major Benefits a Cloud Platform Has Brought to Seagate

Why Do Customers Buy? The Answers to Help You Sell

3 Fresh Marketing Lessons from David Ogilvy

Stick to Solutions (And 5 Other Steps To Rock Your Next Sales Meeting)

10 Ways Being a Gold Digger Ensures Long-Term Sales Success

10 Smart Customer Service Tips from Small Businesses

Coming in November: New Salesforce Performance Edition

The Perfect Sales Qualified Lead

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First